Formula One: The Business of Winning - Softcover

Hotten, Russell

3.5

6 ratings by Goodreads

9780752830872: Formula One: The Business of Winning

Softcover

ISBN 10: 0752830872 ISBN 13: 9780752830872

Publisher: Orion Business (an Imprint of The Orion Publishing Group Ltd ), 1999

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Formula One motor racing is today the richest and most powerful sport in the world. Combining glamour, engineering excellence, advanced technology, danger and speed, it ranks alongside the Olympic Games and soccer's World Cup as one of the world's greatest sporting events. In this book, Russell Hotten examines for the first time the business and finance of Formula One including the sport's movers and shakers, its multi-millionaire drivers, and the team owners, sponsors and media.

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Review:

Auto racing is one of the world's top spectator sports, and Russell Hotten's Winning thoroughly examines the larger-than-life personalities, cutting-edge technologies and over-the-top commercial triumphs that mark the stunningly successful British-based Grand Prix circuit. Hotten, financial news editor at London's Mail on Sunday newspaper, notes at the start that an entire March to October Formula One racing season actually consumes less time than a single typical work week--although its outsized entertainment and business benefits are ridden full bore year-round. Written from a Brit's global perspective, his book fully explains the sky-high stakes that result when every two-hour race on alternating Sundays is watched by 350 million enthusiasts in over 200 countries. "Only the Olympics and (soccer's) World Cup surpass these viewing figures", Hotten writes, "but they only take place every four years." As such F1 has become an international commercial phenomenon, even if its US appeal is dampened by America's fascination with home-grown NASCAR and Indy racing. Everything is in place for even more growth, though, and Hotten tells all about the "fast cars, wealth, glamour, sex, danger" and controversies (such as the big-money sponsorships by tobacco companies). Race fans worldwide, as well as those interested in the general business of sport, will likely find Winning a winner. -- Howard Rothman

Review:

An interesting and eye-opening view of just what makes F1 tick; no stone is left unturned to bring the facts about the commercial side of F1 to the public attention. -- F1 News

Hotten does such a good job...You have no hope of really understanding F1 if you haven't read the book. -- Auto Week

Unravels the tangled web of links with the tobacco industry, the automotive industry and politicians around the world...it makes fascinating reading. -- Daily Telegraph

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