Go: An Airline Adventure - Softcover

Cassani, Barbara

Softcover

ISBN 10: 0751535605 ISBN 13: 9780751535600

Publisher: Sphere, 2005

Synopsis

Barbara Cassani set up the no-frills airline GO for British Airways. She was a rare breed. A female airline chief executive who believed in doing things differently. Her European low-cost operation was launched in May 1998 with £25 million backing and within three years she took it into profit. Riding high, she led a management buy-out from BA, supported by the venture capitalist outfit 3i. They paid £110 million for the airline. Yet, less than a year later the venture capital group - battered by a falling stock market - had a chance to cash in their chips. GO was sold to arch-rival easyJet for an astonishing £374 million.

At at time when the airline industry is of great interest to the public as well as being in flux, this fast-paced read gives a fascinating insight into how to create a successful company with limited resources in such a short space of time. GO: AN AIRLINE ADVENTURE is filled with real characters overcoming the odds to achieve great things and shows the remarkable vision and talent of the author, Barbara Cassani.

About this title

Review:

Her story is impressive and her dedication to her work outstanding (OBSERVER)

Likely to [be] one of the business reads of the year (Dominic O’Connell, SUNDAY TMES)

This book is a must-read for business managers (Bill Jamieson, SCOTSMAN)

The American Business Woman who started the budget airline Go with a mobile phone and a lot of chutzpah (Marianne Macdonald, EVENING STANDARD)

Book Description:

The remarkable story behind the life of GO, the no-frills airline, by the businesswoman who created the company. Brilliantly readable, this is the definitive telling of the business story of the decade.

About this edition

• Publisher: Sphere
• Publication date: 2005
• ISBN 10: 0751535605
• ISBN 13: 9780751535600
• Binding: Paperback
• Number of pages: 330