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There are over 300 new additions to this fourth edition of the "Glossary of Marketing Terms" including BOGOFF (a mnemonic for "Buy One Get One Free"), "Paired Comparisons", "Piggyback promotion" and "kickbacks", which enlarge the book's comprehensive selection of 3000 entries. These span the range of present-day marketing and associated business terminology including research, management, export, packaging, advertizing, raw materials, selling, public relations and law. In compiling their selection, the authors have drawn on their own experience and sought the views of trade and professional associations. The book is intended to be of use to marketing professionals including marketing managers, sales advertizing and publicity managers, specialists involved in purchasing, export, packaging and market research and many other fields.
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- PublisherButterworth-Heinemann Ltd
- Publication date1992
- ISBN 10 0750602082
- ISBN 13 9780750602082
- BindingPaperback
- Edition number4
- Number of pages240
- EditorHart Norman A., Stapleton John
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The Marketing Dictionary (Professional Development S.)
Published by
Butterworth-Heinemann Ltd
(1992)
ISBN 10: 0750602082
ISBN 13: 9780750602082
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Book Description Condition: Good. Most items will be dispatched the same or the next working day. Seller Inventory # wbb0021895721
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Marketing Dictionary (Marketing Series : Professional Development)
Published by
Butterworth-Heinemann
(1992)
ISBN 10: 0750602082
ISBN 13: 9780750602082
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Book Description Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-T-010-01587
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The Marketing Dictionary
Published by
Butterworth-Heinemann Ltd
(1994)
ISBN 10: 0750602082
ISBN 13: 9780750602082
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:0750602082. Seller Inventory # 8979626
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