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Synopsis
Intended for marketing and sales managers, advertising agencies, and data processing managers and analysts, this book discusses how important information systems are to marketing campaigns, and how they can best be utilized to increase a company's marketing potential.
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- PublisherButterworth-Heinemann Ltd
- Publication date1991
- ISBN 10 0750600705
- ISBN 13 9780750600705
- BindingHardcover
- Number of pages160
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Computer Aided Marketing and Selling (Marketing Series: Practitioner)
Seller: madelyns books, Suffolk, United Kingdom
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Condition: Used: Like New. Like new copy sent next working day from the u/k 1st class 0.0. Seller Inventory # 0118T114009
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