Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement - Hardcover

Rowles, Daniel

Hardcover

ISBN 10: 0749476567 ISBN 13: 9780749476564

Publisher: Kogan Page, 2015

Synopsis

Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step by step digital branding process along with measurement techniques and guidelines.

About this title

Review:

"Detailed enough for experienced digital marketers, but clear enough for marketers new to digital, or even non-marketers." (Bianca Smith, Tap Dancing Spiders)

"A solid reference guide to digital strategy...Rowles ties everything together for the CMO or marketing-savvy business owner who must once again confront their digital strategists. ..Approaches digital strategy with an academic rigor, all the while kindly bothering to lay out the primary purpose of digital branding in clear, accessible English." (Said Hamideh, Examiner.com)

"Provides a step-by-step, practical framework for brand planning, channel selection and measuring the effectiveness of brand campaigns. Digital Branding is a seminal guide that should be considered a mandatory study for anyone charged with corporate responsibilities for advertising and promoting their company's services and/or products." (Midwest Book Review, Library Bookwatch, The Business Shelf)

"A 'must' for any interested in online digital branding opportunities." (Midwest Book Review, California Bookwatch, The Business Shelf)

"A must for any interested in online digital branding opportunities." (Midwest Book Review, California Bookwatch, The Business Shelf)

Book Description:

Guides readers through how to plan, analyse, optimise and above all measure brand campaigns, so they can look at the true ROI of their digital efforts and understand how they impact brand

Demonstrates simple ways top brands such as Sony, NHS and Vodaphone use digital branding to succeed in today's digital world

Written by Daniel Rowles, the voice of the Digital Marketing Podcast - one of iTunes' top 10 business podcasts

About this edition

• Publisher: Kogan Page
• Publication date: 2015
• ISBN 10: 0749476567
• ISBN 13: 9780749476564
• Binding: Hardcover
• Number of pages: 232