Valuable Content Marketing: How to Make Quality Content Your Key to Success - Softcover

Jefferson, Sonja; Tanton, Sharon

Softcover

ISBN 10: 0749473274 ISBN 13: 9780749473273

Publisher: Kogan Page, 2015

Synopsis

Get your message across in the right way, and the clients and customers you want will come to you - no hard sell required. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever. When businesses get it right and create the type of marketing people love they have a huge opportunity to connect with clients and customers in ways their customers appreciate, trust and want. Valuable Content Marketing shows how to create and share valuable content on websites and through social media and more traditional methods. This fully revised second edition of Valuable Content Marketing is a practical, focused guide to effective marketing. It includes new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries to make understanding the key concepts easier than ever. Perfect for sales, marketing and branding professionals as well as small business owners or practitioners in publicity or corporate communications, it provides inspiration from companies of all sizes that have got valuable content marketing right, from small companies like management consultancy Formicio, to household names like Boots and Accenture.

About this title

Review:

"Valuable Content Marketing goes beyond words and lofty vision. It tells you what to do. In a landscape growing increasingly crowded by noise, this gets you to a higher ground." (Chris Brogan, CEO of Owner Media Group 2015-04-27)

"I have encountered no better book on this subject. It's comprehensive, practical, inspirational and accessible. I highly recommend it to anyone with any interest at all in this subject, but especially to those who are actively practising content marketing, and for those who are thinking about putting content marketing into their organisation." (Tim Tucker, Content Marketing Consultant and Trainer 2015-03-05)

"What I love about this book is that it doesn't try to dress up content marketing as if it were akin to landing a probe on a comet and sending back data. Instead, it's a clear, honest and practical book that shows how powerful - and how simple - content marketing can be. It also puts content marketing in its proper context: as a means to revenue....If you care about marketing and want to do it properly, you're in the right place and in the best hands." (Doug Kessler, Creative Director, Co-Founder, Velocity Partners Ltd. 2015-04-22)

"Valuable Content Marketing is a breath of fresh air in a world full of self-proclaimed gurus and experts. No snakeoil here, just clear explanations of the how and the what and the why of engaging with prospects and clients. It is the first common sense, practical book that helps people apply digital to their businesses in an honest and straightforward manner." (Robert Craven, MD and founder of the Director's Centre and author of Grow Your Digital Agency 2015-04-20)

"This book presents both the big picture and the nitty-gritty of content marketing for small businesses.... If you're unsure where to start with marketing your business online or your current content doesn't generate enough interest in your business, then start with this book. You won't be disappointed." (Henneke Duistermaat, founder of Enchanting Marketing 2015-04-26)

"It's structured logically and clearly, and as you'd hope from a book with such a title, it contains both practical ideas and instructions in creating content that adds value. Definitely a book you'll pick up more than once!" (Jaya Chakrabati MBE, CEO of Nameless Media Group 2015-05-05)

Book Description:

Shows how to create valuable, targeted and discoverable content, thereby turning prospects into buyers and buyers into long-term loyal customers

Explains exactly what type of content is needed to promote a business

Teaches how to produce valuable content in a clear and compelling way

About this edition

• Publisher: Kogan Page
• Publication date: 2015
• ISBN 10: 0749473274
• ISBN 13: 9780749473273
• Binding: Paperback
• Edition number: 2
• Number of pages: 328