Items related to Evaluating Public Relations: A Guide to Planning, Research...
Evaluating Public Relations: A Guide to Planning, Research and Measurement (PR In Practice) - Softcover
Synopsis
Operating under tight budget constraints and with an ever increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to provide solid, meaningful results and to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies and this new edition includes full coverage and advice on the new industry standards on PR measurement. Covering both theory and practice and containing case studies on campaigns for Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, Evaluating Public Relations is an essential handbook for both students and experienced practitioners.
"synopsis" may belong to another edition of this title.
Review
"An excellent overview of the current status of PR evaluation." (Professor Philip Kitchen, Chair in Strategic Marketing, Hull University Business School)
"Watson and Noble explore the strategy behind assessing PR, with examples of what works from around the world." --(Supply Management)
Book Description
Arms PR professionals with the means to clearly and objectively measure and prove the value of their work
Helps improve effectiveness for businesses and institutions, especially with regard to using online tools
Provides plenty of examples of what works from around the world
"About this title" may belong to another edition of this title.
- PublisherKogan Page
- Publication date2014
- ISBN 10 0749468890
- ISBN 13 9780749468897
- BindingPaperback
- Edition number3
- Number of pages208
Top Search Results from the AbeBooks Marketplace
Stock Image
Evaluating Public Relations: A Guide to Planning, Research and Measurement (PR In Practice)
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR011291678
Quantity: 1 available
Stock Image
Evaluating Public Relations: A Guide to Planning, Research and Measurement (PR In Practice)
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR008813829
Quantity: 2 available
Stock Image
Evaluating Public Relations: A Guide to Planning, Research and Measurement (PR In Practice)
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-B-037-01465
Quantity: 3 available
Stock Image
Evaluating Public Relations : A Guide to Planning, Research and Measurement
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 21361558-6
Quantity: 4 available
Stock Image
Evaluating Public Relations: A Guide to Planning, Research and Measurement
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Seller Inventory # 9713470
Quantity: 1 available
Stock Image
Evaluating Public Relations: A Guide to Planning, Research and Measurement
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Seller Inventory # 9713471
Quantity: 1 available
Stock Image
Evaluating Public Relations: A Guide to Planning, Research and Measurement (PR In Practice)
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_402507727
Quantity: 1 available
Stock Image
Evaluating Public Relations
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. pp. 256 3rd Edition. Seller Inventory # 2697172081
Quantity: 4 available
Seller Image
Evaluating Public Relations : A Guide to Planning, Research and Measurement
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 19971739-n
Quantity: 3 available
Seller Image
Evaluating Public Relations : A Guide to Planning, Research and Measurement
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 19971739
Quantity: 3 available