Brand Success: How the World's Top 100 Brands Thrive and Survive

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9780749462871: Brand Success: How the World's Top 100 Brands Thrive and Survive

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. Haig guides readers through a gallery of some of the world’s best-known names from Adidas to Zippo, and offers a rare insight into the secret of their success. With comments from brand managers, psychologists, academics and other experts, Brand Success is a great resource for brand managers, marketers and students.

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About the Author:

Matt Haig is a writer and journalist.  He is the author of Brand Royalty and Mobile Marketing, both published by Kogan Page, as well as a novel, The Labrador Pact.

Review:

“Ideal for executives or PR pros who wish to learn about successful brands through practical examples.” - PR Week

"Comments from brand leaders, psychologists and more discuss the underlying influences of brand success efforts, offering students and business readers a strong resource packed with insights into what makes a brand name winning. Highly recommended for any collections strong in business analysis." - Midwest Book Review

"[E]ntertaining, higly readable." - Chicago Sun Times 

"...offer[s] a penetrating look into what makes the world's top brands flourish...teeming with examples that are presented in very readable language. ...Brand Success is a signature description and analysis of the road to establishing product differentiation and brand equity... Summing Up: Highly recommended. All readers, especially upper-division undergraduate and graduate business students, researchers, and practitioners. - CHOICE Magazine

"Valuable as a way to get a wide-ranging understanding of the why and what of the best of the best." - Brandchannel.com

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Matt Haig
Published by Kogan Page Limited/Viva Books (2011)
ISBN 10: 0749462876 ISBN 13: 9780749462871
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Book Description Kogan Page Limited/Viva Books, 2011. Softcover. Book Condition: New. First edition. What makes a brand great? To find out the answer, author Matt Haig profiles 100 of the world?s best-known companies, uncovering the winning formulas of global brands from Adidas to Zippo. Focusing on their financial triumphs, longevity, technological advancements and workplace revolutions, Brand Success brings branding genius together with strong business sense to build an entertaining and illuminating collection. Comments from brand managers, psychologists, academics and other experts make Brand Success an essential resource for students and professionals alike, while Matt Haig?s accessible and enlightening style will appeal to anyone looking to find out how the world?s best brands have made it to the top. and stayed there. Contents: Introduction ? Innovation brands ? Adidas: the performance brand ? Sony: the pioneer brand ? Hoover: the synonymous brand ? Xerox: the research brand ? American Express: the integrity brand ? L:Oreal: the individuality brand ? Mercedes-Benz: the prestige brand ? Nescafe: the instant brand ? Toyota: the big-picture brand ? Pioneer brands ? Heinz: the trust brand ? Colgate: the total brand ? Ford: the volume brand ? Gillette: the shaving brand ? Wrigley: the new thinking brand ? Distraction brands ? MTV: the youth brand ? Harry Potter: the story brand ? Disney: the nostalgic brand ? Streamlined brands ? Cosmopolitan: the revolutionary brand ? Nokia: the streamlined brand ? Toys ?R? Us: the contraction brand ? Subway: the focus brand ? Muscle brands ? IBM: the solution brand ? Wal-Mart: the scale brand ? McDonald?s: the service brand ? Nike: the sports brand ? Starbucks: the postmodern brand ? Microsoft: the dominance brand? Distinction Brands ? Pepsi: the differentiation brand ? Hush Puppies: the casual brand ? Timex: the durability brand ? Evian: the purity brand ? Duracell:the longer-lasting brand ? Danone: the health brand ? Heineken: the export brand ? Status brands ? Rolex: the superior brand ? Courvoisier: the mystery brand ? Louis Vuitton: the desirable brand ? Moet & Chandon: the vintage brand ? Burberry: the heritage brand ? BMW: the defining brand ? Gucci: the exclusive brand ? Tiffany & Co: the sparkling brand ? People brands ? Oprah Winfrey: the saviour brand ? Jennifer Lopez: the superstar brand ? David Beckham: the icon brand ? Responsibility brands ? Johnson & Johnson: the crisis manage ? Ben & Jerry?s: the caring brand ? Seeds of Change: the goodness brand ? Cafedirect: the fair-trade brand ? MAC: the cause brand ? Hewlett-Packard: the employees? brand ? Broad brands ? Yamaha: the ignored brand ? Caterpillar: the rugged brand ? Virgin: the elastic brand ? Emotion brands ? Apple: the cult brand ? Harley-Davidson: the masculine brand ? Zippo: the longevity brand ? Jack Daniel?s: the personality brand ? Chrysler: the romance brand ? Guinness: the timeless brand ? Design brands ? IKEA: the democratic brand ? Audi: the advancement brand ? Bang & Olufsen: the improvement brand ? Muji: the minimal brand ? Vespa: the beautiful brand ? Converse: the heritage brand ? Volkswagen: the longevity brand ? Consistent brands ? Coca-Cola: the ultimate brand ? Nivea: the continuity brand ? Hard Rock Cafe: the memorabilia brand ? Clarins: the expertise brand ? Campbell?s soup: the uniformity brand ? Budweiser: the targeted brand ? Advertiser brands ? Kraft: the household brand ? Absolut Vodka: the advertising brand ? Benetton: the colour brand ? Calvin Klein: the sex brand ? The Gap: the easy brand ? Diesel: the ironic brand ? Distribution brands ? Avon: the resilient brand ? Hertz: the credibility brand ? Domino?s Pizza: the home-delivery brand ? Dell: the direct sales brand ? Amazon: the e-shopping brand ? Speed brands ? Reuters: the objective brand ? FedEx: the ?first? brand ? Zara: the speed-to-market brand ? Google: the search brand ? CNN: the information brand ? Printed Pages: 304. Bookseller Inventory # 38908

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Book Description Kogan Page 7/15/2011, 2011. Paperback or Softback. Book Condition: New. Brand Success: How the World's Top 100 Brands Thrive and Survive. Book. Bookseller Inventory # BBS-9780749462871

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Book Description Kogan Page Limited/Viva Books, 2011. Softcover. Book Condition: New. First edition. What makes a brand great? To find out the answer, author Matt Haig profiles 100 of the world’s best-known companies, uncovering the winning formulas of global brands from Adidas to Zippo. Focusing on their financial triumphs, longevity, technological advancements and workplace revolutions, Brand Success brings branding genius together with strong business sense to build an entertaining and illuminating collection. Comments from brand managers, psychologists, academics and other experts make Brand Success an essential resource for students and professionals alike, while Matt Haig’s accessible and enlightening style will appeal to anyone looking to find out how the world’s best brands have made it to the top. and stayed there. Contents: Introduction • Innovation brands • Adidas: the performance brand • Sony: the pioneer brand • Hoover: the synonymous brand • Xerox: the research brand • American Express: the integrity brand • L:Oreal: the individuality brand • Mercedes-Benz: the prestige brand • Nescafe: the instant brand • Toyota: the big-picture brand • Pioneer brands • Heinz: the trust brand • Colgate: the total brand • Ford: the volume brand • Gillette: the shaving brand • Wrigley: the new thinking brand • Distraction brands • MTV: the youth brand • Harry Potter: the story brand • Disney: the nostalgic brand • Streamlined brands • Cosmopolitan: the revolutionary brand • Nokia: the streamlined brand • Toys ‘R’ Us: the contraction brand • Subway: the focus brand • Muscle brands • IBM: the solution brand • Wal-Mart: the scale brand • McDonald’s: the service brand • Nike: the sports brand • Starbucks: the postmodern brand • Microsoft: the dominance brand• Distinction Brands • Pepsi: the differentiation brand • Hush Puppies: the casual brand • Timex: the durability brand • Evian: the purity brand • Duracell:the longer-lasting brand • Danone: the health brand • Heineken: the export brand • Status brands • Rolex: the superior brand • Courvoisier: the mystery brand • Louis Vuitton: the desirable brand • Moet & Chandon: the vintage brand • Burberry: the heritage brand • BMW: the defining brand • Gucci: the exclusive brand • Tiffany & Co: the sparkling brand • People brands • Oprah Winfrey: the saviour brand • Jennifer Lopez: the superstar brand • David Beckham: the icon brand • Responsibility brands • Johnson & Johnson: the crisis manage • Ben & Jerry’s: the caring brand • Seeds of Change: the goodness brand • Cafedirect: the fair-trade brand • MAC: the cause brand • Hewlett-Packard: the employees’ brand • Broad brands • Yamaha: the ignored brand • Caterpillar: the rugged brand • Virgin: the elastic brand • Emotion brands • Apple: the cult brand • Harley-Davidson: the masculine brand • Zippo: the longevity brand • Jack Daniel’s: the personality brand • Chrysler: the romance brand • Guinness: the timeless brand • Design brands • IKEA: the democratic brand • Audi: the advancement brand • Bang & Olufsen: the improvement brand • Muji: the minimal brand • Vespa: the beautiful brand • Converse: the heritage brand • Volkswagen: the longevity brand • Consistent brands • Coca-Cola: the ultimate brand • Nivea: the continuity brand • Hard Rock Cafe: the memorabilia brand • Clarins: the expertise brand • Campbell’s soup: the uniformity brand • Budweiser: the targeted brand • Advertiser brands • Kraft: the household brand • Absolut Vodka: the advertising brand • Benetton: the colour brand • Calvin Klein: the sex brand • The Gap: the easy brand • Diesel: the ironic brand • Distribution brands • Avon: the resilient brand • Hertz: the credibility brand • Domino’s Pizza: the home-delivery brand • Dell: the direct sales brand • Amazon: the e-shopping brand • Speed brands • Reuters: the objective brand • FedEx: the ‘first’ bran. Bookseller Inventory # 38908

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Book Description Kogan Page Ltd, United Kingdom, 2011. Paperback. Book Condition: New. 2nd Revised edition. Language: English . Brand New Book ***** Print on Demand *****.Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. From Adidas to Zippo, we re guided through a gallery of some of the world s best-known names and given a rare insight into the secret of their success. With comments from brand managers, psychologists, academics and other experts, Brand Success is a great resource for brand managers, marketers and students. For the rest of us, it s simply a great read. Bookseller Inventory # APC9780749462871

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Book Description Kogan Page Ltd, United Kingdom, 2011. Paperback. Book Condition: New. 2nd Revised edition. Language: English . Brand New Book ***** Print on Demand *****. Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. From Adidas to Zippo, we re guided through a gallery of some of the world s best-known names and given a rare insight into the secret of their success. With comments from brand managers, psychologists, academics and other experts, Brand Success is a great resource for brand managers, marketers and students. For the rest of us, it s simply a great read. Bookseller Inventory # APC9780749462871

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Book Description Kogan Page Ltd. Paperback. Book Condition: New. 304 pages. Dimensions: 8.4in. x 5.4in. x 0.7in.Brand success business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. Haig guides readersthrough a gallery of some of the worlds best-known names from Adidas to Zippo, andoffers a rare insight into the secret of their success. With comments from brand managers, psychologists, academics and other experts, Brand Success is a great resource for brand managers, marketers and students. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9780749462871

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