Brand Success: How the World's Top 100 Brands Thrive and Survive - Softcover

Haig, Matt

Softcover

ISBN 10: 0749462876 ISBN 13: 9780749462871

Publisher: Kogan Page, 2011

Synopsis

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success.

With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.

About this title

Review:

"Ideal for executives or PR pros who wish to learn about successful brands through practical examples." (PR Week)

"A comprehensive collection of brand success stories that will enable the reader to identify the factors behind these successes." (Publishing News)

Book Description:

Packed full with first-hand interviews from key industry players including brand managers, psychologists, marketers, and consumers, to offer a rounded view on what makes a brand successful

Features 100 global case studies from some of the world's biggest brands, including: Apple; Disney; HSBC; Muji; and Nokia, with a summary of lessons learnt from each

Explores essential brand criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication

About this edition

• Publisher: Kogan Page
• Publication date: 2011
• ISBN 10: 0749462876
• ISBN 13: 9780749462871
• Binding: Paperback
• Edition number: 2
• Number of pages: 304