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Effective Customer Care: Understand Needs, Improve Service, Build Relationships: 52 (Creating Success, 52) - Softcover
Effective Customer Care is an essential guide to creating excellent customer service that will not only satisfy your customers and prompt orders, but also cement customer relationships and develop loyalty... and thus increase profits.
You will find out what really goes through a customer's mind when they look to purchase a product or service, and what might turn them away without you even realising it. If you have to handle complaints or problem solve you will be shown a robust and systematic approach to reduce these occurrences. In servicing your customer you will often need to get cooperation from others within your organisation, be it members of your team or those in other departments. Effective Customer Care will show you how to do this. And finally, you will learn how to ensure that you keep your customers loyal, and build an ongoing business relationship with them.
Pat Wellington includes every aspect of the customer care process including how to: understand what the customer wants, not what you think they want; stop losing business and gain market share; motivate team members to offer a value added service to customers; improve the level of service offered; get a better level of service from internal customers and build long term relationships with customers and suppliers. It is written without jargon and includes international case studies from UK, Scandinavia, USA the Gulf and Singapore.
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""Effective customer care can win, hold and develop customers. This book identifies a major opportunity and is an excellent catalyst to make it happen."" - "Business Executive"
"Effective customer care can win, hold and develop customers. This book identifies a major opportunity and is an excellent catalyst to make it happen." - Business Executive
"Effective customer care can win, hold and develop customers. This book identifies a major opportunity and is an excellent catalyst to make it happen." - Business Executive
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- PublisherKogan page
- Publication date2010
- ISBN 10 0749459972
- ISBN 13 9780749459970
- BindingPaperback
- Edition number1
- Number of pages144
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Effective Customer Care
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(2010)
ISBN 10: 0749459972
ISBN 13: 9780749459970
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Effective Customer Care (Paperback)
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Kogan Page Ltd, London
(2010)
ISBN 10: 0749459972
ISBN 13: 9780749459970
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Book Description Paperback. Condition: new. Paperback. Effective Customer Care is an essential guide to creating excellent customer service that will not only satisfy your customers and prompt orders, but also cement customer relationships and develop loyalty.and thus increase profits. You will find out what really goes through a customer's mind when they look to purchase a product or service, and what might turn them away without you even realising it. If you have to handle complaints or problem solve you will be shown a robust and systematic approach to reduce these occurrences. In servicing your customer you will often need to get cooperation from others within your organisation, be it members of your team or those in other departments. Effective Customer Care will show you how to do this. And finally, you will learn how to ensure that you keep your customers loyal, and build an ongoing business relationship with them.Pat Wellington includes every aspect of the customer care process including how to: understand what the customer wants, not what you think they want; stop losing business and gain market share; motivate team members to offer a value added service to customers; improve the level of service offered; get a better level of service from internal customers and build long term relationships with customers and suppliers. It is written without jargon and includes international case studies from UK, Scandinavia, USA the Gulf and Singapore. Effective Customer Care will help you gain the advantage over competitors. It offers tips on how to hang on to your client base while attracting new customers by providing a value added service. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9780749459970
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