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A Handbook of Intellectual Property Management: Protecting, Developing and Exploiting Your IP Assets - Softcover

 
9780749445355: A Handbook of Intellectual Property Management: Protecting, Developing and Exploiting Your IP Assets
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This book is designed as a practical reference source for creators and users of intellectual property (IP), directing them towards the best of current thinking and practice in building and developing a cost-effective portfolio of rights.

Every year, The Patent Office receives over 30,000 patent applications and 34,000 trade mark applications. The potential for creating value from ideas, brands, designs and processes has never been greater. But neither has the speed at which innovation and creativity can be replicated around the world. Organizations need to find ways of keeping ahead of their rivals. To this end, the process of defining and protecting IP is becoming a mainstream activity with as much future impact as finance or marketing. IP protection can be equally important in securing the distinctive know-how and identity on which an organization is based.



A Handbook of Intellectual Property Management is a practical source of advice and reference filled with contributions from leading innovators and top patent and trade mark attorneys on a range of topics, including:

the value of IP

EU versus US

brand identities

buying and selling rights

building an IP team

start-ups and spin-outs

acquisitions, flotation and liquidation

manufacturing and creative industries

consumer goods and financial services

patents, trade marks, copyright and design rights

action against counterfeiting, piracy and competitors

"synopsis" may belong to another edition of this title.

Review:
"A practical source of advice and reference filled with contributions from leading innovators and top patent and trade mark attorneys." -- —Commerce and Industry, March 2005

"Provides an exceptionally insightful and practical discussion of IP management." -- Journal of Product Innovation Management

"Wide range of applications and contributors." -- —Professional Manager, March 2005
From the Back Cover:
Leading innovators and IP experts provide invaluable advice on a range of topics, including:

· the value of IP
· EU versus US
· brand identities
· buying and selling rights
· building an IP team
· start-ups and spin-outs
· acquisitions, flotation and liquidation
· manufacturing and creative industries
· consumer goods and financial services
· patents, trade marks, copyright and design rights
· action against counterfeiting, piracy and competitors

"About this title" may belong to another edition of this title.

  • PublisherKogan Page
  • Publication date2005
  • ISBN 10 0749445351
  • ISBN 13 9780749445355
  • BindingPaperback
  • Number of pages240

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Other Popular Editions of the Same Title

9780749442231: A Handbook of Intellectual Property Management: Protecting, Developing and Exploiting Your IP Assets

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ISBN 10:  0749442239 ISBN 13:  9780749442231
Publisher: Kogan Page, 2004
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