Items related to Practical Marketing and PR for the Small Business
Written by an experienced consultant, Practical Marketing and PR for the Small Buisness covers all aspects of marketing and PR from direct marketing to organising press launches. Written in a clear, jargon free language, this book explains the ins and outs of marketing.
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Review:
"Provides sound, accessible advice with plenty of tips, hints and ideas in a comprehensive, jargon-free way." -- —First Voice, April/May 2005
‘Could enable small business managers to think differently about running their firms... a helpful addition to any small business bookshelf.’ -- Marketing Magazine
Synopsis:
‘Could enable small business managers to think differently about running their firms... a helpful addition to any small business bookshelf.’ -- Marketing Magazine
Few small and medium sized businesses use PR and marketing effectively - if they use them at all. This book seeks to change all that by providing accessible, practical advice with plenty of tips, hints and ideas. Primarily aimed at small businesses with limited marketing/public relations budgets, this edition also has much to offer larger more affluent companies. The advice should enable any organization to maximize the results from their marketing/PR campaigns, ensuring they are effective and profitable. Topics covered include defining a marketing/PR strategy, using the media, designing publicity, advertising, promotion, direct mail techniques and customer research and care. Equally applicable to the sole trader or the medium sized company, this book should be useful reading for those looking to raise the profile of their business.
"About this title" may belong to another edition of this title.
- PublisherKogan page
- Publication date2002
- ISBN 10 0749438231
- ISBN 13 9780749438234
- BindingPaperback
- Edition number2
- Number of pages384
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Practical Marketing and PR for the Small Business
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Kogan Page Ltd
(2002)
ISBN 10: 0749438231
ISBN 13: 9780749438234
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Practical Marketing and PR for the Small Business ("Sunday Times" Business Enterprise)
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ISBN 13: 9780749438234
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Practical Marketing and Public Relations for the Small Business
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ISBN 13: 9780749438234
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Practical Marketing and Pr for the Small Business
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ISBN 13: 9780749438234
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Practical Marketing and PR for the Small Business
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Kogan page
(2002)
ISBN 10: 0749438231
ISBN 13: 9780749438234
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Softcover
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