Illustrated with case studies and real-life examples, this step-by-step guide to Buisness Plans offers advice on how to structure, write and present a persuasive and successful business plan.
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Expanded second edition of this successful book
This book is a revised and expanded second edition. It now gives 45 insights to make your business plans more effective. It also has a new section specifically covering the internal business plans of enterprises - used for managing their activities more effectively.
You probably have only a few minutes to make a good impression with your business plan. By the time the reader has finished the summary, you have won or lost. Therefore, knowing how to structure, write and present a persuasive plan is crucial to getting a new business off ground or raising finance to expand an existing business. This step-by-step guide offers 25 ways to make business plans more persuasive.
"About this title" may belong to another edition of this title.
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