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Based on original research carried out by the European Commission, this book uses real-life case studies to develop a blueprint showing how companies can expand into new markets within the European Union in a consistent and cost-effective manner. It shapes the research into a practical tool for use by small-to-medium enterprise proprietors and managers by including samples of relevant marketing strategies, with lessons to be learnt; questions designed to help assess an organization's marketing opportunities; and pointers as to how to take full advantage of a market of 370 million people.
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- PublisherKogan Page Ltd
- Publication date1997
- ISBN 10 0749420421
- ISBN 13 9780749420420
- BindingPaperback
- Number of pages160
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Book Description Condition: New. pp. 160. Seller Inventory # 2650398052
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