Items related to Market Research in Practice
Marketing research has been established as a strategic tool for many aspects of product and services marketing. Designed to provide real-life benefits of marketing research, this volume covers its various functions, explaining what types of research are most appropriate for achieving particular ends. Applications covered include new product launches, customer satisfaction, brand research, research for marketing plans, pricing, packaging research and advertising research.
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Review:
"We are adopting them as core texts on our CIM Research courses." -- —Graham Webb, Senior Programmes Manager, Marketing Sales and Retail, Park Lane College, Leeds, September 2004
Book Description:
This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers.
"About this title" may belong to another edition of this title.
- PublisherKogan Page Ltd
- Publication date1992
- ISBN 10 0749404353
- ISBN 13 9780749404352
- BindingHardcover
- Number of pages240
- Rating
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Marketing Research in Practice
Published by
Kogan Page
(1992)
ISBN 10: 0749404353
ISBN 13: 9780749404352
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Hardcover
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Book Description Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-E-012-01945
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Marketing Research in Practice
Published by
Kogan Page
(1992)
ISBN 10: 0749404353
ISBN 13: 9780749404352
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Book Description Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.9. Seller Inventory # G0749404353I3N00
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Market Research in Practice
Published by
Kogan Page Ltd
(1992)
ISBN 10: 0749404353
ISBN 13: 9780749404352
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Hardcover
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Book Description Hardcover. Condition: Very Good. Market Research in Practice This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780749404352
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Market Research in Practice
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Kogan Page Ltd 01/03/1992
(1992)
ISBN 10: 0749404353
ISBN 13: 9780749404352
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Book Description Hardcover. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780749404352
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