Finding Betty Crocker: The Secret Life of America's First Lady of Food

3.64 avg rating
( 331 ratings by Goodreads )
 
9780743265010: Finding Betty Crocker: The Secret Life of America's First Lady of Food
View all copies of this ISBN edition:
 
 

Finding Betty Crocker The history-making "life" of America's most beloved culinary icon is told forthe first time in a revealing, fully illustrated book.

"synopsis" may belong to another edition of this title.

About the Author:

Susan Marks's interest in Betty Crocker began during her stint as a tour guide for the Minnesota Historical Society, then evolved into a master's thesis, doc-u-mentary film project, and, ultimately, this book. Currently, she writes and produces videos for corporations as well as for nonprofits and the arts.

Synopsis:

Betty Crocker was first introduced by The Washburn Crosby Company as a friend to consumers who needed a little advice about baking. More than eighty years after her "birth". Betty has grown into one of the most successful branding campaigns the world has ever known.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780816650187: Finding Betty Crocker: The Secret Life of America's First Lady of Food (Fesler-Lampert Minnesota Heritage)

Featured Edition

ISBN 10:  0816650187 ISBN 13:  9780816650187
Publisher: University of Minnesota Press, 2007
Softcover

9780786276851: Finding Betty Crocker: The Secret Life of America's First Lady of Food (Thorndike Biography)

Thornd..., 2005
Hardcover

9781422365991: Finding Betty Crocker: The Secret Life of Americas First Lady

Simon ..., 1905
Hardcover

Top Search Results from the AbeBooks Marketplace

1.

Susan Marks
Published by Simon & Schuster (2005)
ISBN 10: 0743265017 ISBN 13: 9780743265010
New Hardcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Simon & Schuster, 2005. Condition: New. book. Seller Inventory # M0743265017

More information about this seller | Contact this seller

Buy New
15.05
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

2.

Susan Marks
Published by Simon & Schuster (2005)
ISBN 10: 0743265017 ISBN 13: 9780743265010
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Simon & Schuster, 2005. Hardcover. Condition: New. Seller Inventory # DADAX0743265017

More information about this seller | Contact this seller

Buy New
13.41
Convert currency

Add to Basket

Shipping: 3.03
Within U.S.A.
Destination, rates & speeds

3.

Susan Marks
Published by Simon and Schuster (2005)
ISBN 10: 0743265017 ISBN 13: 9780743265010
New Quantity Available: > 20
Print on Demand
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description Simon and Schuster, 2005. HRD. Condition: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9780743265010

More information about this seller | Contact this seller

Buy New
26.65
Convert currency

Add to Basket

Shipping: 3.03
Within U.S.A.
Destination, rates & speeds

4.

Marks, Susan
Published by Simon and Schuster (2005)
ISBN 10: 0743265017 ISBN 13: 9780743265010
New Quantity Available: > 20
Print on Demand
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Simon and Schuster, 2005. HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9780743265010

More information about this seller | Contact this seller

Buy New
26.69
Convert currency

Add to Basket

Shipping: 9
From United Kingdom to U.S.A.
Destination, rates & speeds

5.

Susan Marks
Published by SIMON SCHUSTER, United States (2005)
ISBN 10: 0743265017 ISBN 13: 9780743265010
New Hardcover Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description SIMON SCHUSTER, United States, 2005. Hardback. Condition: New. Language: English . Brand New Book. IN 1945, FORTUNE MAGAZINE named Betty Crocker the second most popular American woman, right behind Eleanor Roosevelt, and dubbed Betty America s First Lady of Food. Not bad for a gal who never actually existed. Born in 1921 in Minneapolis, Minnesota, to proud corporate parents, Betty Crocker has grown, over eight decades, into one of the most successful branding campaigns the world has ever known. Now, at long last, she has her own biography. Finding Betty Crocker draws on six years of research plus an unprecedented look into the General Mills archives to reveal how a fictitious spokesperson was enthusiastically welcomed into kitchens and shopping carts across the nation. The Washburn Crosby Company (one of the forerunners to General Mills) chose the cheery all-American Betty as a first name and paired it with Crocker, after William Crocker, a well-loved company director. Betty was to be the newest member of the Home Service Department, where she would be a friend to consumers in search of advice on baking -- and, in an unexpected twist, their personal lives. Soon Betty Crocker had her own national radio show, which, during the Great Depression and World War II, broadcast money-saving recipes, rationing tips, and messages of hope. Over 700,000 women joined Betty s wartime Home Legion program, while more than one million women -- and men -- registered for the Betty Crocker Cooking School of the Air during its twenty-seven-year run. At the height of Betty Crocker s popularity in the 1940s, she received as many as four to five thousand letters daily, care of General Mills. When her first full-scale cookbook, Betty Crocker s Picture Cook Book, or Big Red, as it is affectionately known, was released in 1950, first-year sales rivaled those of the Bible. Today, over two hundred products bear her name, along with thousands of recipe booklets and cookbooks, an interactive website, and a newspaper column. What is it about Betty? In answering the question of why everyone was buying what she was selling, author Susan Marks offers an entertaining, charming, and utterly unique look -- through words and images -- at an American icon situated between profound symbolism and classic kitchen kitsch. Seller Inventory # FLT9780743265010

More information about this seller | Contact this seller

Buy New
36.13
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

6.

Marks, Susan
Published by Simon & Schuster 4/6/2005 (2005)
ISBN 10: 0743265017 ISBN 13: 9780743265010
New Hardcover Quantity Available: 10
Seller:
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description Simon & Schuster 4/6/2005, 2005. Hardback or Cased Book. Condition: New. Finding Betty Crocker: The Secret Life of America's First Lady of Food. Book. Seller Inventory # BBS-9780743265010

More information about this seller | Contact this seller

Buy New
36.87
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

7.

Susan Marks
Published by SIMON SCHUSTER, United States (2005)
ISBN 10: 0743265017 ISBN 13: 9780743265010
New Hardcover Quantity Available: 1
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description SIMON SCHUSTER, United States, 2005. Hardback. Condition: New. Language: English . Brand New Book. IN 1945, FORTUNE MAGAZINE named Betty Crocker the second most popular American woman, right behind Eleanor Roosevelt, and dubbed Betty America s First Lady of Food. Not bad for a gal who never actually existed. Born in 1921 in Minneapolis, Minnesota, to proud corporate parents, Betty Crocker has grown, over eight decades, into one of the most successful branding campaigns the world has ever known. Now, at long last, she has her own biography. Finding Betty Crocker draws on six years of research plus an unprecedented look into the General Mills archives to reveal how a fictitious spokesperson was enthusiastically welcomed into kitchens and shopping carts across the nation. The Washburn Crosby Company (one of the forerunners to General Mills) chose the cheery all-American Betty as a first name and paired it with Crocker, after William Crocker, a well-loved company director. Betty was to be the newest member of the Home Service Department, where she would be a friend to consumers in search of advice on baking -- and, in an unexpected twist, their personal lives. Soon Betty Crocker had her own national radio show, which, during the Great Depression and World War II, broadcast money-saving recipes, rationing tips, and messages of hope. Over 700,000 women joined Betty s wartime Home Legion program, while more than one million women -- and men -- registered for the Betty Crocker Cooking School of the Air during its twenty-seven-year run. At the height of Betty Crocker s popularity in the 1940s, she received as many as four to five thousand letters daily, care of General Mills. When her first full-scale cookbook, Betty Crocker s Picture Cook Book, or Big Red, as it is affectionately known, was released in 1950, first-year sales rivaled those of the Bible. Today, over two hundred products bear her name, along with thousands of recipe booklets and cookbooks, an interactive website, and a newspaper column. What is it about Betty? In answering the question of why everyone was buying what she was selling, author Susan Marks offers an entertaining, charming, and utterly unique look -- through words and images -- at an American icon situated between profound symbolism and classic kitchen kitsch. Seller Inventory # FLT9780743265010

More information about this seller | Contact this seller

Buy New
37
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

8.

Marks, Susan
Published by Simon & Schuster (2018)
ISBN 10: 0743265017 ISBN 13: 9780743265010
New Hardcover Quantity Available: > 20
Print on Demand
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Simon & Schuster, 2018. Hardcover. Condition: New. Never used! This item is printed on demand. Seller Inventory # 0743265017

More information about this seller | Contact this seller

Buy New
37.97
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

9.

Susan Marks
Published by Simon & Schuster
ISBN 10: 0743265017 ISBN 13: 9780743265010
New Hardcover Quantity Available: > 20
Seller:
BuySomeBooks
(Las Vegas, NV, U.S.A.)
Rating
[?]

Book Description Simon & Schuster. Hardcover. Condition: New. 288 pages. Dimensions: 8.5in. x 5.5in. x 1.0in.IN 1945, FORTUNE MAGAZINE named Betty Crocker the second most popular American woman, right behind Eleanor Roosevelt, and dubbed Betty Americas First Lady of Food. Not bad for a gal who never actually existed. Born in 1921 in Minneapolis, Minnesota, to proud corporate parents, Betty Crocker has grown, over eight decades, into one of the most successful branding campaigns the world has ever known. Now, at long last, she has her own biography. Finding Betty Crocker draws on six years of research plus an unprecedented look into the General Mills archives to reveal how a fictitious spokesperson was enthusiastically welcomed into kitchens and shopping carts across the nation. The Washburn Crosby Company (one of the forerunners to General Mills) chose the cheery all-American Betty as a first name and paired it with Crocker, after William Crocker, a well-loved company director. Betty was to be the newest member of the Home Service Department, where she would be a friend to consumers in search of advice on baking -- and, in an unexpected twist, their personal lives. Soon Betty Crocker had her own national radio show, which, during the Great Depression and World War II, broadcast money-saving recipes, rationing tips, and messages of hope. Over 700, 000 women joined Bettys wartime Home Legion program, while more than one million women -- and men -- registered for the Betty Crocker Cooking School of the Air during its twenty-seven-year run. At the height of Betty Crockers popularity in the 1940s, she received as many as four to five thousand letters daily, care of General Mills. When her first full-scale cookbook, Betty Crockers Picture Cook Book, or Big Red, as it is affectionately known, was released in 1950, first-year sales rivaled those of the Bible. Today, over two hundred products bear her name, along with thousands of recipe booklets and cookbooks, an interactive website, and a newspaper column. What is it about Betty In answering the question of why everyone was buying what she was selling, author Susan Marks offers an entertaining, charming, and utterly unique look -- through words and images -- at an American icon situated between profound symbolism and classic kitchen kitsch. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Seller Inventory # 9780743265010

More information about this seller | Contact this seller

Buy New
40.71
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

10.

Susan Marks
Published by Simon & Schuster (2005)
ISBN 10: 0743265017 ISBN 13: 9780743265010
New Hardcover Quantity Available: 1
Print on Demand
Seller:
Rating
[?]

Book Description Simon & Schuster, 2005. Condition: New. This item is printed on demand for shipment within 3 working days. Seller Inventory # GM9780743265010

More information about this seller | Contact this seller

Buy New
39.90
Convert currency

Add to Basket

Shipping: 2.46
From Germany to U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book