A Functional Analysis of Political Television Advertisements - Hardcover

Benoit, William L.

Hardcover

ISBN 10: 0739188984 ISBN 13: 9780739188989

Publisher: Lexington Books, 2014

Synopsis

A Functional Analysis of Political Television Advertisements is a unique investigation into the extremely important medium of campaign advertising. The book analyzes presidential primary and general ads through 2012, ads from third party candidates, ads for governor and congress, and ads from foreign countries. It examines trends in political advertising content over time, contrasts different kinds of spots-primary versus general, incumbents versus challengers-and discusses the development of political ads over time.

About this title

Review:

Benoit's insights and new perspectives on how political advertising impacts voters is a must read for scholars and professionals in political communication. A Functional Analysis of Political Television Advertisements provides the crucial next step in understanding the dynamics at work in campaigns micro targeted to specific publics.--Gregory Payne, Emerson College

Benoit is a communication scholar of the highest order, a researcher who reveals the importance of studying message. A Functional Analysis of Political Television Advertisements is exhaustive in its analysis of a wide range of spots created for candidates varying in level of government, stage of campaign, and nation. There are few works that parallel Benoit's effort in producing a generalizable set of findings that reflect genuine insights, and it is sure to have a sustained impact on the field.--Lance Holbert, University of South Carolina

About the Author:

William L. Benoit is professor of communication studies at Ohio University.

About this edition

• Publisher: Lexington Books
• Publication date: 2014
• ISBN 10: 0739188984
• ISBN 13: 9780739188989
• Binding: Hardcover
• Number of pages: 248