Items related to Invisible Advantage: How Intangibles are Driving Business...
IBM spends 3.5 billion dollars to acquire Lotus Development Corporation--and, more important, its chief programmer. French luxury-brands manufacturer LVMH invests in building its own retail shops to reinforce and control their image. Meanwhile, the Institute for Chartered Accountants in England and Wales issues a report that challenges the effectiveness of traditional corporate financial statements. In Invisible Advantage, Jonathan Low and Pam Kalafut explore the profound degree to which "intangible assets" are defining corporate value and driving decision making in all areas. The authors estimate that fully one-third of an organization's value is derived from elements that can't be seen, such as quality of leadership, strategy execution, reputation, and innovative culture. Invisible Advantage is a decoder ring to the intangibles economy--identifying the twelve "measures that matter" for any business today and outlining the new rules by which managers must play in order to attract the most talented employees, profitable customers, collaborative partners, and aggressive investors.
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Synopsis:
This text looks at how intangible assets are revolutionizing business practice, management and strategy. According to Jonathan Low and Pam Cohen Kalafut, fully one-third of any company's value is derived from elements that can't be seen, such as brand equity, strategy execution, reputation and innovative culture. Ideas and relationships: these are the new currency of the economy - and their influence on decision-making can now be quantified. From leadership to communication, technology to human resources, the authors identify 12 "measures that matter" and convincingly demonstrate the bottom-line implications of investing in (or ignoring) each of them. Achieving - and then sustaining - a competitive edge will depend on how well you and your company balance all 12 factors. Highlighting the most innovative strategies of organizations around the world, the authors present strategies for succeeding in the age of intangibles, and propose an ambitious agenda for reforming the ways in which corporate performance is recorded and evaluated.
About the Author:
Jonathan Low and Pam Kalafut are the leading experts on intangible value. They have conducted four major research initiatives on the topic and speak and present widely at industry, regulatory, and academic forums in the U.S. and abroad. Mr. Low is a research fellow at the Cap Gemini Ernst & Young Center for Business Innovation, headquartered in Cambridge, Massachusetts. Ms. Kalafut is a sociologist specializing in social psychology. Mr. Low lives in West Palm Beach, Florida, and Ms. Kalafut in Ann Arbor, Michigan. Jonathan Low and Pam Kalafut are the leading experts on intangible value. They have conducted four major research initiatives on the topic and speak and present widely at industry, regulatory, and academic forums in the U.S. and abroad. Mr. Low is a research fellow at the Cap Gemini Ernst & Young Center for Business Innovation, headquartered in Cambridge, Massachusetts. Ms. Kalafut is a sociologist specializing in social psychology. Mr. Low lives in West Palm Beach, Florida, and Ms. Kalafut in Ann Arbor, Michigan.
"About this title" may belong to another edition of this title.
- PublisherPerseus
- Publication date2003
- ISBN 10 0738208132
- ISBN 13 9780738208138
- BindingPaperback
- Number of pages272
- Rating
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