Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume. Case studies show real-life examples you can follow. No matter what you write on the Web, you'll see how to personalize, build communities, and burst out of the conventional with your own honest style.
"synopsis" may belong to another edition of this title.
Hot Text The professional's guide to writing wow web content, undeletable email and virtual conversation. Full description
We are professional Web writers and editors. We regularly coach other writers, showing how to tailor their prose for e-mail, Web pages, and discussions. We focus on text, not design or tags. If you have to write text that will go up on the Web, we're talking to you. We have written for the Internet for the last seven years, so we talk from real experience¿and affection. We love the spirit of the Net.
We come out of a background in journalism (writing for magazines such as Esquire, Harper's, Reader's Digest, and TV Guide), technical communication (writing and consulting with an A-to-Z of high tech firms), art (conceptual art in New York), TV and radio (dozens of interviews, and our own shows).
Along the way, we've written 24 books for major publishers and hundreds of articles for Web sites. Our consulting clients include such firms as America Online, Apple, Broderbund, Cadence, Canon, Cisco, Coupons.com, Disney's Family.com, Epson, eToys, FileMaker, Fujitsu, Hewlett-Packard and HP.com, Hitachi, IBM, KBKids.com, Ketchum, Kodak, Los Alamos National Labs, Lotus, Matsushita, Middleberg Euro, Mitsubishi, Nikon, Ogilvy, Oracle, PeopleSoft, Relational, Ricoh, Sprint, Sun, Symantec, Visa, Xerox, and Zycad.
Jonathan has taught writing at New Mexico Tech, New York University, Rutgers, University of New Mexico, and the Extension programs of the University of California, Berkeley, University of California, Santa Cruz, and Stanford. Lisa was the Features Editor at KBKids.com from startup days to $80 million merger; she writes a weekly Internet column, ShopTalk, for Coupons.com. She frequently appears on TV and radio.
We live in an adobe house in the woods along the Rio Grande as it flows through New Mexico. Our sons, Ben and Noah, take the Web for granted, but prefer football.
"About this title" may belong to another edition of this title.
Shipping:
FREE
Within U.S.A.
Shipping:
£ 2.25
Within U.S.A.
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. 1st. Used book that is in clean, average condition without any missing pages. Seller Inventory # 4463782-6
Quantity: 2 available
Seller: Better World Books: West, Reno, NV, U.S.A.
Condition: Good. 1st. Used book that is in clean, average condition without any missing pages. Seller Inventory # 4463782-6
Quantity: 1 available
Seller: Wonder Book, Frederick, MD, U.S.A.
Condition: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Seller Inventory # V17B-03260
Quantity: 1 available
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.02. Seller Inventory # G0735711518I3N00
Quantity: 1 available
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.02. Seller Inventory # G0735711518I4N00
Quantity: 1 available
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.02. Seller Inventory # G0735711518I4N00
Quantity: 1 available
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002234604
Quantity: 1 available
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR007146417
Quantity: 1 available
Seller: Irish Booksellers, Portland, ME, U.S.A.
Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 25-0735711518-G
Quantity: 1 available
Seller: Goldstone Books, Llandybie, United Kingdom
paperback. Condition: Good. All orders are dispatched within one working day from our UK warehouse. We've been selling books online since 2004! We have over 750,000 books in stock. No quibble refund if not completely satisfied. Seller Inventory # mon0007094442
Quantity: 1 available