The Seed Handbook: the Feminine Way to Create Business - Softcover

Franks, Lynne

Softcover

ISBN 10: 0722539452 ISBN 13: 9780722539453

Publisher: Thorsons, 2000

Synopsis

Pioneered by former PR guru Lynne Franks, SEED (Sustainable Enterprise and Empowerment Dynamics) encourages a new style of business for the 21st century. The SEED Handbook is a unique 10-week programme to encourage people to tap into their entrepreneurial spirit.

Lynne Franks combines a pragmatic, practical approach to starting a business together with a more spiritual and values-led philosophy – what she calls ‘The Feminine Way’ to do business. Starting your own business is a daunting task, but through the SEED programme Lynne offers essential advice to help you embark on a business path. The goal is to create marketable, viable and potentially sustainable businesses in the global marketplace. SEED is a unique, illustrated guidebook aimed primarily at women, which cuts through business jargon and aims to bring equality through economic empowerment. Lynne says: ‘There is a revolution going on in the world...of the sustainable entrepreneurs, mainly women, and it’s about personal growth as well as an economic tool.’

The SEED Handbook contains inspiring stories, as well as information from learning to surf the Net to creating positive energy with feng shui, from dealing with your bank manager to designing your company logo, Lynne believes that everyone has a potential entrepreneur inside them and The SEED Handbook shows you the way.

About this title

Review:

The stylish The SEED Handbook is a beautifully illustrated, full-colour workbook produced by PR guru Lynne Franks. Based on her new international enterprise, SEED is an acronym for Sustainable Enterprise and Empowerment Dynamics. Quite simply, the book aims to encourage women the world over to start their own businesses taking into account spiritual values. It consists of a 10-week programme that teaches individuals to tap into their entrepreneurial spirit and start their own business "the feminine way". Starting your own enterprise is a daunting task and Franks' SEED programme offers you all the advice you need while cutting through unnecessary business jargon. Her goal is to teach the reader how to create marketable, viable and potentially sustainable businesses in the marketplace.

The title, plus the distinctive, funky daisy logo on the front cover introduce the reader to an organic gardening metaphor which Franks uses repeatedly throughout the book. She explains that "preparing to start a business is like planting a garden...you have to nurture seeds or ideas whilst they germinate and we need to know what to do to allow them to bloom into a healthy plant or enterprise".

This unique book is a must for any women who think they are too old, too young, too non-entrepreneurial or too uneducated to join the entrepreneurial society. Franks' infectious energy leaps off every page, encouraging the reader to believe that they too can create a business they truly believe in. Packed with inspiring case studies as well as useful, up-to-date information on everything from learning how to surf the net to creating positive energy with feng shui, from dealing with your bank manager to designing your company logo, The SEED Handbook is an inspiring, straightforward read. --Meg Slyfield

Review:

'Promoting women in Business is a crucial issue, not only for our economic health, but also for our society ... Lynne Franks plans to develop her SEED Programme nationally to support women entrepreneurs by integrating the holistic principles of personal growth with the practical tools of starting an running a business.'
Rt Hon. Jacqui Smith MP, Minister of State for Industry and the Regions and Deputy Minister for Women and Equality

'This book is great- you simply have to buy it, it's a must! It cuts through the minefield of advice that's already out there and it gives you everything you need' Anita Roddick, O.B.E

About this edition

• Publisher: Thorsons
• Publication date: 2000
• ISBN 10: 0722539452
• ISBN 13: 9780722539453
• Binding: Paperback
• Number of pages: 224