Review:
Kilduff has a neat sense of irony when balancing his own and other people's discomfort,with the motivation that brings us all back to Ryanair: it's cheap. He can be a droll and perceptive writer. His dispatches from the hot-spots of Liechtenstein or San Marino are witty and engaging. A quirky study of a modern phenomenon, Ruinair is the ultimate airport book. You may even see it sold on Ryanair flights,if Michael O'Leary can find some way to make a buck from it -Sunday Business Post.
This is a travelogue in the best sense of the word-it captures the tone and the landscape of the changed Europe where we can now fly for a tenner, so that a reader in 100 years' time could quickly visualise the importance of what has happened. Kilduff's strength is the variety of destinations he visits and his contextualisation of the Ryanair experience. Kilduff's style is eminently suitable for an airline that is constantly mocking itself and taking the urine out of the airline industry it has enlivened -Irish Independent
Ruinair is an entertaining travel book based around the destinations you can visit on this much-used but maligned airline. This is a razor sharp travel guide. VERY funny, sure, but be warned, if the book fails to please,there is no refund -Sunday Tribune
It's chocks away for a breathless tour of the low-fares revolution.Kilduff has done his homework and displays a keen eye for bizarre detail, settling on the quirks of our European neighbours with touching exuberance. His no-holds-barred style echoes O'Leary himself, which should be a compliment. It's not half bad. There are worse ways you could while away the wait for your next Ryanair flight -Irish Mail on Sunday
From the Author:
I am delighted to write a short posting about the UK publication of `Ruinair' by Collins in London. My epic low fares travelogue of human endurance was first published in Ireland in 2008 by an Irish publisher, Gill & Macmillan. Much to my amazement the book entered the Irish best-seller non fiction list at number 1 in its first week and it stayed at number 1 for nine consecutive weeks in March/April/May 2008. The book was sold out within one week and it is presently in its fifth reprint. I received many emails from readers which gave me a good clue as to why the book is so successful.
Ryanair, or Ruinair as I prefer to call Europe's largest low fares airline, provoke a response in everyone - half of the nation love their £1 fares, new routes and their charming Chief Executive Mick O'Leery and the other half dislike their customer service, those nasty taxes, fees and charges and their middle of nowhere destinations, many of which feature in Ruinair. Other readers in Ireland told me that they liked the many entertaining and wise quotes in the book from Mick O'Leery, they liked the informative city travel guides, they liked the insight into Ryanair's business model which was essentially copied from SouthWest Airlines in the USA, and also the tales of flying on other low fares carriers such as easyJet, Germanwings, Air Berlin and Clickair.
I hope that new readers in the UK and Europe enjoy the book as much as the readers evidently did in Ireland. If you read and like the book do send me an email at paulkilduff@eircom.net - I guarantee to reply. Thanks.
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