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Gut Feelings: The Intelligence of the Unconscious - Softcover

 
9780713997514: Gut Feelings: The Intelligence of the Unconscious
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Gut Feelings reveals the secrets of fast and effective decision-making. Gerd Gigerenzer analyses the heuristics that people actually use to make good decisions and shows us how we can become better decision-makers ourselves. In order to make a good decision in an uncertain world, one sometimes has to ignore information. The art is knowing what one doesn't have to know. Gigerenzer reveals the truth about everything from catching a ball to personnel selection and stock picking – even coronary unit decisons. This book will change the way people see the world and change the way they live in it.

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Review:
'A fascinating and provcative book ... designed to appeal to readers of Malcolm Gladwell's Blink and Nassim Taleb's The Black Swan' -- Sunday Times

'A useful and clearly written tutorial on decisions and how to make them'
-- Business Week
About the Author:
Gerd Gigerenzer is Director of the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development in Berlin and former Professor of Psychology at the University of Chicago. He has published two academic books on heuristics, Simple Heuristics That Make Us Smart and Bounded Rationality: The Adaptive Toolbox and Reckoning with Risk.

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  • PublisherAllen Lane
  • Publication date2007
  • ISBN 10 0713997516
  • ISBN 13 9780713997514
  • BindingPaperback
  • Number of pages288
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Other Popular Editions of the Same Title

9780143113768: Gut Feelings: The Intelligence of the Unconscious

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ISBN 10:  0143113763 ISBN 13:  9780143113768
Publisher: Penguin Books, 1900
Softcover

  • 9780141015910: Gut Feelings: Short Cuts to Better Decision Making

    Penguin, 2008
    Softcover

  • 9780670038633: Gut Feelings: The Intelligence of the Unconscious

    Viking Pr, 2007
    Hardcover

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