Items related to The Deviant's Advantage
The authors aim to demonstrates how ideas can create increasingly profitable markets as they move from "the fringe", to "the edge", to the "realm of cool", and from "the next big thing" to "social convention". They promote the concept that tomorrow's commercial success is an obession in the mind of today's deviant.
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From the Publisher:
Follows in the bestselling tradition of The Tipping Point by Malcolm Gladwell.
About the Author:
Ryan Mathews and Watts Wacker are futurists and principles of FirstMatter, a trend-watching consulting firm. The co-author of the bestselling The Myth of Excellence, Mathews has been profiled in Fast Company and Wired. Watts Wacker has been profiled in Fast Company and Forbes, and was called "one of the 50 smartest people in the business world" by The Financial Times. He is the co-author of The 500-Year Delta and The Visionary's Handbook.
"About this title" may belong to another edition of this title.
- PublisherRandom House Business Books
- Publication date2003
- ISBN 10 0712661026
- ISBN 13 9780712661027
- BindingPaperback
- Number of pages336
- Rating
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The Deviant's Advantage
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Random House Business Books
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ISBN 10: 0712661026
ISBN 13: 9780712661027
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The Deviant's Advantage: How Fringe Ideas Create Mass Markets
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Book Description Paperback. Condition: Very Good. The Deviant's Advantage: How Fringe Ideas Create Mass Markets This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780712661027
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780712661027
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The Deviant's Advantage
Published by
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(2003)
ISBN 10: 0712661026
ISBN 13: 9780712661027
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The Deviant's Advantage
Published by
Random House Business Books
(2003)
ISBN 10: 0712661026
ISBN 13: 9780712661027
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Book Description Softcover. Condition: Bon. Légères traces d'usure sur la couverture. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slight signs of wear on the cover. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # F-015-255
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The Deviant*s Advantage : How Fringe Ideas Create Mass Markets
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Book Description Paperback. Very Good Dust Jacket may be missing.CDs may be missing. book. Seller Inventory # D8P0-0-M-0712661026-4
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