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Synopsis
This handbook provides comprehensive coverage of a wide range of subjects in business, finance and law. It is divided into three parts: what is marketing about; product/service policy and the marketing mix; and organization for marketing. This edition provides an up-to-date account of - product/service planning and pricing, consumer and corporate buying behaviour, campaign planning, evaluation and research, analysis methods and marketing mix; updates the material on advertising codes and standards, agencies, media costs and selection, sponsorship and the public interest; and also updates direct marketing, electronic shopping, shelf-space issues, private branding, discount stores, network marketing and international marketing issues particularly legal and political factors. This book is useful for students and professionals who want to grasp the essentials of marketing quickly and accurately. It is of particular use to HNC/HND, CMS, DMS and first-year degree students.
"synopsis" may belong to another edition of this title.
Synopsis
This handbook has been designed for students undertaking their first formal course in marketing. It should be, therefore, of special interest to those undertaking courses leading to the Certificate and Diploma in Management Studies, the National and Higher National Certificates and Diplomas of the Business and Technician Education Council. Other relevent courses include Part 1 of Business Studies degree courses, as well as those preparing for the examinations of the Institute of Marketing, Certificate and Diploma courses of the Communication, Advertising and Marketing Education Foundation, and certain other professional bodies. The coverage of the subject material is extensive, but the presentation has been condensed into the form of study notes for ease of comprehension. In addition to providing a basic framework of study, the book is intended to assist the student in examination revision.
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- PublisherWayland
- Publication date1999
- ISBN 10 0712128042
- ISBN 13 9780712128049
- BindingPaperback
- Number of pages256
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Marketing
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Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR008504377
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Marketing (Handbook Series)
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Paperback. Condition: Very Good. Marketing (Handbook Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780712128049
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Marketing (Handbook)
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Paperback. Condition: Good. All orders are dispatched within one working day from our UK warehouse. We've been selling books online since 2004! We have over 750,000 books in stock. No quibble refund if not completely satisfied. Seller Inventory # mon0004306556
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Marketing (Handbook Series)
Seller: Bahamut Media, Reading, United Kingdom
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780712128049
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Marketing
Seller: Kennys Bookstore, Olney, MD, U.S.A.
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Condition: Very Good. 1999. 4th. Paperback. 237pp. Not a first edition copy. . . . Books ship from the US and Ireland. Seller Inventory # KHS1030541
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Marketing
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
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Condition: Very Good. 1999. 4th. Paperback. 237pp. Not a first edition copy. . . . Seller Inventory # KHS1030541
Quantity: 1 available