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Synopsis
The future: It is ours to create. We can build it in whatever way we want to. As you peer into the coming years and see the opportunities, the truth is clear: there has never been a better time to be a marketer. The next fifteen years will unleash unprecedented improvements in social connection, efficiency and quality of life, for everyone, the world over. Well-known marketing industry leader, Jon Wuebben, draws on the latest research, data and predictions across multiple disciplines to show you: *How cultural and technological shifts will impact the marketing practice *How content marketing and marketing technology will change *How to transition from brand messages to multi-sensory experiences *Why platforms will supplant brands for building an audience *Why Mega Trends will serve as signposts for connecting with your audience *What the world's foremost futurists are predicting for the next 15 years *Why the Prosumer will be the new customer *What the marketing practice will look like in the year 2021 & 2030 *How to plan whether you're an enterprise, agency, SMB or a local business Like everything else, marketing will change dramatically in the coming years. Future Marketing is your handbook to navigate the exciting, upcoming terrain. So, take a seat, buckle up and get ready; the train to the future of marketing is leaving the station!
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- PublisherContent Launch Press
- Publication date2017
- ISBN 10 0692775064
- ISBN 13 9780692775066
- BindingPaperback
- Edition number1
- Number of pages304
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Content Launch Press (edition First Edition), 2017
ISBN 10: 0692775064
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