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Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today) - Softcover
Marketing targeted at kids is virtually everywhere - in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor, New York Times bestselling author of The Overworked American, examines how marketing efforts of vast size, scope, and effectiveness have created "commercialized children". Ads and their messages about sex, drugs, and food affect not just what children want to buy, but who they think they are. In this groundbreaking and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.
"synopsis" may belong to another edition of this title.
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Born to Buy Now in paperback, with a new Afterword by the author, the groundbreaking book that every parent and teacher must read - offering the first hard research data on the consequences of turning young children into consumers. Full description
Review:
"Born to Buy is so grounded in appalling data about both kids and advertising companies, it has the effect of making even the most TV-and-advertising-wary parents among us realize that we haven't been half vigilant enough."
-- Amy Bloom, O, The Oprah Magazine
"An artfully argued, important expose."
-- BusinessWeek
"A wake-up call."
-- Los Angeles Times
-- Amy Bloom, O, The Oprah Magazine
"An artfully argued, important expose."
-- BusinessWeek
"A wake-up call."
-- Los Angeles Times
"About this title" may belong to another edition of this title.
- PublisherScribner
- Publication date2005
- ISBN 10 0684870568
- ISBN 13 9780684870564
- BindingPaperback
- Number of pages304
- Rating
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Born to Buy: The Commercialized Child and the New Consumer Culture by Schor, Juliet B. [Paperback ]
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Book Description Paperback. Condition: new. Paperback. Ads targeted at kids are virtually everywhere - in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, author Juliet Schor examines how marketing efforts of vast size, scope and effectiveness have created 'commercialized children'. Ads and their messages about sex, drugs and food affect not just what children want to buy, but who they think they are. In this revelatory and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. What is at stake is the emotional and social well being of our children. Like Barbara Ehrenreich's NICKEL AND DIMED (Granta), Mary Pipher's REVIVING OPHELIA (Vermillion) and Malcolm Gladwell's THE TIPPING POINT (Abacus), BORN TO BUY is a major contribution to our understanding of a contemporary trend and its effects on the culture. Synopsis coming soon. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780684870564
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