Strategy Is Destiny: How Strategy-Making Shapes a Company's Future - Hardcover

Burgelman, Robert A.

Hardcover

ISBN 10: 0684855542 ISBN 13: 9780684855547

Publisher: Free Press, 2002

Synopsis

In three decades, Intel changed its core business in three major, trend-setting ways. A less nimble company would have been ruined attempting even one of these shifts, but Intel remains an industry leader. How? Through strategy, says Robert Burgelman, who argues here that a theoretical framework for business does work. He shows managers everywhere how to follow Intel's successful example to gain their own competitive edge. Burgelman has studed every step in Intel's progress since its inception, uniting strategic and organisational theories to discover exactly how winning strategies work and evolve. In STRATEGY IS DESTINY, he isolates the five forces that govern strategic evolution, the four stages of strategic challenges, and then shows how to manage them all. With revealing information about one of the most unique companies ever, this is essential reading for any manager who desires to overcome new business challenges,while maintaining flexibility and connection with today's market demands.

About this title

Review:

Jonathan Day Principal, McKinsey & Company, England Strategy Is Destiny is about the real world of firms and top executives as they create strategies in highly competitive environments. It offers us this world just as it is, in its full and challenging complexity. Burgelman's clear thinking is a useful antidote for both the comfortable slogans of practitioner-based writing and the neat abstractions of pure theory.

Larry Boucher founder and CEO, Alacritech, and founder and former CEO, Adaptec and Auspex Will make you think hard about your strategic decision-making processes. I found myself frequently stopping to ask how do we do that now, how have we done it in the past, and how might we improve in the future. If you care where you are going, you should read this book.

Rebecca Henderson Eastman Kodak LMF Professor of Management, Sloan School of Management, MIT With unparalleled insight, Professor Burgelman's unmatched ten-year study has contributed fundamentally important ideas with wide-ranging implications for strategy- making in nearly every context. I suspect Strategy Is Destiny will become required reading.

Clayton Christensen Professor, Harvard Business School and author of The Innovator's Dilemma Strategy Is Destiny is an extraordinary book from one of the world's foremost management scholars. Most people study what good strategy is; but Burgelman has documented the forces that determine how strategy gets defined and implemented. Anyone with an interest in strategic change needs to understand this book.

Daniel A. Levinthal Julian Aresty Professor of Economics and Management, Wharton School, University of Pennsylvania Burgelman provides a richly textured analysis of one of the more remarkable corporate transformations in modern business history -- the evolution of Intel from a struggling start-up enterprise to a dominant force in high technology. Through this account, Burgelman offers important general insights as to the challenges of organizational adaptation in dynamic competitive environments. Strategy Is Destiny will be an important touchstone for theory and practice.

Craig Barrett President and Chief Executive Officer, Intel Corporation An intriguing history of corporate strategy within Intel along with interpretation by one of the top experts in the world, Strategy Is Destiny is two books in one where the result is clearly 1 + 1 = 3. It will increase every reader's understanding of how corporate strategy really works.

Synopsis:

Management expert Robert Burgelman of Stanford University offers unique insights into the importance and power of successful strategy, using Intel's lucrative thirty-year example to help managers in any company, large or small. In three decades, Intel changed its core business in three major, trend-setting ways. A less nimble company would have been ruined attempting even one of these shifts, but Intel remains an industry leader. How? Through strategy, says Robert Burgelman, who argues here that a theoretical framework for business does work. He shows managers everywhere how to follow Intel's successful example to gain their own competitive edge. Burgelman has studed every step in Intel's progress since its inception, uniting strategic and organisational theories to discover exactly how winning strategies work and evolve. In STRATEGY IS DESTINY, he isolates the five forces that govern strategic evolution, the four stages of strategic challenges, and then shows how to manage them all.

With revealing information about one of the most unique companies ever, this is essential reading for any manager who desires to overcome new business challenges, while maintaining flexibility and connection with today's market demands.

About this edition

• Publisher: Free Press
• Publication date: 2002
• ISBN 10: 0684855542
• ISBN 13: 9780684855547
• Binding: Hardcover
• Number of pages: 464