Competitive Intelligence: How To Gather Analyze And Use Information To Move Your Business To The Top - Softcover

Kahaner, Larry

Softcover

ISBN 10: 0684844044 ISBN 13: 9780684844046

Publisher: Touchstone, 1998

Synopsis

In the first book designed for businesses of all sizes and managers at every level, Larry Kahaner explains the increasingly vital practice of competitive intelligence and how American companies can use it for success. With a wealth of case studies, Kahaner shows How to profile your competitors' executives to unmask their decision-making processes The line between legal and illegal or unethical activities How to protect your own company against your competitors' intelligence operations COMPETITIVE INTELLIGENCE is a practical guide to turning raw information into priceless knowledge and winning business strategy.

About this title

About the Author:

LARRY KAHANER is an award-winning journalist, lecturer, and consultant, and the author of nine books that have been translated into a dozen languages. He is a former Washington staff correspondent for BusinessWeek, reporter for Knight-Ridder newspapers and a founding editor of Communications Daily. He currently is Washington Editor of Fleet Owner magazine. He has written for InformationWeek, the Christian Science Monitor, the International Herald Tribune, the European, and Management Technology. He has been a guest on many shows including Larry King Live!, CNBC's Management Today, NPR's All Things Considered, and the Motley Fool Radio Show.
For more information go to www.talmudbook.com or contact the author at info@talmudbook.com.

Synopsis:

From combing the Internet and routine filings with government agencies to employing complex chemical analyzes, competitive intelligence reveals where the market is going, who is leading it, and why. Japanese companies have had competitive intelligence divisions for years, but companies in the rest of the world are far behind in the critical business practice of assembling and converting peripheral data and matters of public record into a market advantage. This text provides a series of case studies which show companies how to establish competitive intelligence units, and how to protect themselves from similar effects by others.

About this edition

• Publisher: Touchstone
• Publication date: 1998
• ISBN 10: 0684844044
• ISBN 13: 9780684844046
• Binding: Paperback
• Number of pages: 304