Profiting in America's Multicultural Marketplace: How to Do Business across Cultural Lines - Hardcover

Thiederman, Sondra

Hardcover

ISBN 10: 0669219290 ISBN 13: 9780669219296

Publisher: The Free Press, 1992

Synopsis

Cultural and ethnic diversity is challenging the way we do business in the United States. Today, one of every four Americans is ethnic or foreigh-born, and by the turn of the century this group will have grown even larger. In addition, as more international corporations conduct business in the United States, professionals have a growing need to bridge cultural and language barriers if their firms are to succeed.

About this edition

• Publisher: The Free Press
• Publication date: 1992
• ISBN 10: 0669219290
• ISBN 13: 9780669219296
• Binding: Hardcover
• Edition number: 1
• Number of pages: 262