Items related to Global Marketing Strategies
Created specifically for undergraduate students, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. Global Marketing offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East. Written with the student in mind, the Second Edition features comprehensive coverage of current topics based on the authors' extensive research and consulting experience. An early introduction to culture and marketing prepares students to integrate cultural analysis throughout the course. A chapter dedicated to the understanding of global and local competitors sets the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global market.
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- PublisherHoughton Mifflin (Academic)
- Publication date2003
- ISBN 10 0618005080
- ISBN 13 9780618005086
- BindingHardcover
- Number of pages553
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Global Marketing: An Interactive Approach
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(2003)
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ISBN 13: 9780618005086
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Global Marketing : An Interactive Approach
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Global Marketing: An Interactive Approach
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Global Marketing: An Interactive Approach
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(2003)
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ISBN 13: 9780618005086
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Global Marketing: An Interactive Approach
Published by
Houghton Mifflin College Div
(2003)
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ISBN 13: 9780618005086
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Book Description Condition: VeryGood. TRUST OUR FEEDBACK RATING - USED VERY GOOD .1. Construction of the book is very good i.e. Tight spine. No loose pages. Clean pages. No writing, highlighting, marks or underlining on the pages. No page discoloration. Reasonably tidy looking front cover with only a few minor creases or marks. Boards still in good condition. Hard and strong but not perfect. Minor shelf wear along the edges and sides of the book. All books are mailed out in a bubble wrap mailer to protect your purchase. Orders are ALWAYS shipped same day or next day with FREE TRACKING emailed to you automatically. (WE TRY HARD TO DESCRIBE OUR BOOKS ACCURATELY SO YOU CAN BUY WITH CONFIDENCE). Seller Inventory # 352D410022SL
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Global Marketing Strategies
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Global Marketing Strategies (Student Text)
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Global Marketing : An Interactive Approach
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ISBN 13: 9780618005086
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Global Marketing Strategies (Student Text)
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(2003)
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ISBN 13: 9780618005086
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Book Description Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780618005086
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Global Marketing Strategies
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780618005086. Seller Inventory # 9864728
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