Quality management. Process mapping. Speed to production. In the past 50 years, a rigorous, measurement-based methodology called Six Sigma has brought production management to previously unimaginable levels of success and sophistication. Top corporations such as Motorola and GE have built their reputations, products, and revenues using this approach. Indeed, Six Sigma has found widespread application in every significant industry and business—except marketing and sales. In Sales and Marketing the Six Sigma Way, sales and quality guru Michael Webb shows how to blend marketing and sales efforts with the cutting-edge methods of Six Sigma to boost their bottom lines. With Webb’s book as a guide, readers learn to engineer rapid routes to customer value, accurately predict future revenue, and ensure return on investment for their projects. In Sales and Marketing the Six Sigma Way, you will: * Find out why "the usual fixes" for sales problems don't work * Meet executives who have used Six Sigma to imrpove marketing and sales results * See the pitfalls that await the unwary when applying process improvement in sales * Learn how to introduce Six Sigma to sales and marketing professionals * Discover through examples and cases how to manage sales as a process Webb walks readers through several Six Sigma sales and marketing projects from start to finish, highlighting the tools, decisions, and results that made them successful. He shows the practical methods managers use to translate process improvement principles to the human world of selling and marketing. With his dual background in sales and marketing management and in quality improvement, Webb speaks clearly to readers in both disciplines. This makes Sales and Marketing the Six Sigma Way,the indispensible guide for sales and marketing professionals who want to excel in today's business environment, and for quality improvement experts who want to help them.
"synopsis" may belong to another edition of this title.
Michael J. Webb founded Sales Performance Consultants, Inc. to help business executives make their sales funnels flow faster, and he is the foremost expert on sales process improvement. He gave the keynote presentation at the first two conferences ever held on applying Six Sigma to sales and marketing. He has worked with clients such as American Express, DuPont, Marriott, and many smaller companies to improve their sales processes and results. He also works with sales training and CRM firms to help integrate the best selling practices into their client’s sales operations. Mr. Webb achieved certification with the ASQ as a Quality Manager in 1998, is a Six Sigma Black Belt, and has completed a Lean Masters training course. Prior to becoming a sales trainer and consultant in 1996, he held a variety of increasingly responsible positions as Account Manager, Field Marketing Manager, and Director of Sales and Marketing in several industries. Sales Performance Consultants, Inc. offers resources to help marketing and sales executives make their sales funnels flow faster through process improvement. For more information please visit www.salesperformance.com.
"About this title" may belong to another edition of this title.
Shipping:
£ 2.48
Within U.S.A.
Shipping:
£ 2.25
Within U.S.A.
Seller: Austin Goodwill 1101, Austin, TX, U.S.A.
Condition: Good. Get fast and secure shipping knowing your purchase helps empower our community to transform their lives through work. Seller Inventory # 4RZUQ7000C67
Quantity: 1 available
Seller: SecondSale, Montgomery, IL, U.S.A.
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00065978578
Quantity: 1 available
Seller: Blue Vase Books, Interlochen, MI, U.S.A.
Condition: Good. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials. Seller Inventory # 31UMYP007HHK_ns
Quantity: 1 available
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR005723397
Quantity: 2 available
Seller: MusicMagpie, Stockport, United Kingdom
Condition: Very Good. 1689769515. 7/19/2023 12:25:15 PM. Seller Inventory # U9780615751887
Quantity: 1 available
Seller: HPB-Emerald, Dallas, TX, U.S.A.
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_413003172
Quantity: 1 available
Seller: Book Deals, Tucson, AZ, U.S.A.
Condition: Good. Good condition. This is the average used book, that has all pages or leaves present, but may include writing. Book may be ex-library with stamps and stickers. 1.25. Seller Inventory # 353-0615751881-gdd
Quantity: 1 available
Seller: Books Unplugged, Amherst, NY, U.S.A.
Condition: Fair. Buy with confidence! Book is in acceptable condition with wear to the pages, binding, and some marks within 1.25. Seller Inventory # bk0615751881xvz189zvxacp
Quantity: 1 available
Seller: Big Bill's Books, Wimberley, TX, U.S.A.
Paperback. Condition: new. Brand New Copy. Seller Inventory # BBB_new0615751881
Quantity: 1 available
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New. Seller Inventory # 20445356-n
Quantity: 5 available