Items related to Principles of Marketing

Brassington; Pettit Principles of Marketing ISBN 13: 9780582820715

Principles of Marketing - Softcover

Brassington; Pettit

 
9780582820715: Principles of Marketing
Softcover
ISBN 10: 0582820715 ISBN 13: 9780582820715
Publisher: FT Prentice Hall, 2002
View all copies of this ISBN edition:
 
 
This edition has been written to present the context and process of marketing and the marketing mix as seen from a European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction and social responsibility.

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  • PublisherFT Prentice Hall
  • Publication date2002
  • ISBN 10 0582820715
  • ISBN 13 9780582820715
  • BindingPaperback

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