Items related to Interactive Marketing
Studying the application of IT to marketing, this work explains why customer dialogue is the key to business success and how technology can provide the means. With the use of practical examples and case studies, it suggests ways of involving the customer directly in the production process.
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About the Author:
Cor Molenaar is Director of Ogilvy & Mather Dataconsult, Amsterdam, a consultancy specializing in sales and marketing strategy.
"About this title" may belong to another edition of this title.
- PublisherGower Publishing Ltd
- Publication date1996
- ISBN 10 0566077132
- ISBN 13 9780566077135
- BindingHardcover
- Number of pages238
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Interactive Marketing
Published by
Gower Pub Co
(1995)
ISBN 10: 0566077132
ISBN 13: 9780566077135
Used
Hardcover
Quantity: 1
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Book Description Hardcover. Condition: Very Good. Seller Inventory # mon0000409117
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Stock Image
Interactive Marketing
Published by
Gower Publishing Ltd
(1996)
ISBN 10: 0566077132
ISBN 13: 9780566077135
Used
Hardcover
Quantity: 2
Seller:
Rating
Book Description Hardcover. Condition: Very Good. Slight Scratches on Dust Jacket Appears unread, may have minor damage from transit/storage. Next day dispatch from the UK (Mon-Fri). Please contact us with any queries. Seller Inventory # mon0000499681
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