Items related to Revenue Management: Hard-Core Tactics for Market Domination
A revenue management expert draws on case studies to present revenue-generating strategies, including building market share through state-of-the-art marketing techniques, and finding new profit-making opportunities
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What Business Leaders Say About Revenue Management "Revenue Management is the single most important technical development in transportation management since we entered the era of airline deregulation in 1979. This is not a one-time benefit. We expect Revenue Management to generate at least $500 million annually for the foreseeable future."
--Robert Crandall, Chairman and CEO, American Airlines "Revenue Management has contributed millions to the bottom line, and it has educated our people to manage their business more effectively. When you focus on the bottom line, your company grows."
--Bill Marriott Jr., Chairman and CEO, Marriott International "When you talk about Revenue Management, people like the concept, but they have no idea how to effectuate the concept. There's a market out there for Revenue Management that's just unbelievable!"
--Herb Kelleher, Chairman and CEO, Southwest Airlines, Inc. From the Hardcover edition.
About the Author:
--Robert Crandall, Chairman and CEO, American Airlines "Revenue Management has contributed millions to the bottom line, and it has educated our people to manage their business more effectively. When you focus on the bottom line, your company grows."
--Bill Marriott Jr., Chairman and CEO, Marriott International "When you talk about Revenue Management, people like the concept, but they have no idea how to effectuate the concept. There's a market out there for Revenue Management that's just unbelievable!"
--Herb Kelleher, Chairman and CEO, Southwest Airlines, Inc. From the Hardcover edition.
Robert G. Cross is the Chairman of Aeronomics Incorporated.
"About this title" may belong to another edition of this title.
- PublisherBroadway Books
- Publication date1997
- ISBN 10 0553067346
- ISBN 13 9780553067347
- BindingHardcover
- Edition number1
- Number of pages276
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Revenue Management: Hard-Core Tactics for Market Domination
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Broadway Books
(1997)
ISBN 10: 0553067346
ISBN 13: 9780553067347
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