Items related to Small Business Management: An Entrepreneurial Emphasis

Small Business Management: An Entrepreneurial Emphasis - Hardcover

Broom, Halsey N.; Longenecker, Justin G.; Moore, Carlos W.; Petty, J.

 
9780538890151: Small Business Management: An Entrepreneurial Emphasis
Hardcover
ISBN 10: 0538890150 ISBN 13: 9780538890151
Publisher: South-Western, 1999
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For more than three decades, Small Business Management has been the most widely used text in its field.The authors diverse academic backgrounds in management, marketing and finance have enabled them to provide well-balanced coverage of small business issues. The text continues to be praised for its balanced presentation of current theories and practice related to starting and managing small business firms.

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Synopsis:
Covers theory and practice relating to starting and managing small firms, incorporating a conversational style and real-world examples. Chapters are grouped around themes of entrepreneurial opportunities, developing a business plan, marketing, operations, and financial management. Includes chapter objectives and key words, plus a sample plan, cases

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  • PublisherSouth-Western
  • Publication date1999
  • ISBN 10 0538890150
  • ISBN 13 9780538890151
  • BindingHardcover
  • Number of pages768
  • Rating

Other Popular Editions of the Same Title

9780324065541: Small Business Management: An Entrepreneurial Emphasis

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ISBN 10:  032406554X ISBN 13:  9780324065541
Publisher: Cengage Learning, 1980
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Longenecker, Justin G.; Petty, J. William; Moore, Carlos W.
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Longenecker, Justin G.; Moore, Carlos W.; Petty, J. William
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Longenecker, Justin G.; Moore, Carlos W.; Petty, J. William
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