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This introduction to marketing uses an integrated teaching/learning system organized around learning objectives which provides an organization for students. It includes a chapter on multicultural marketing and coverage of marketing for the small business.
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- PublisherCengage Learning
- Publication date1980
- ISBN 10 0538849487
- ISBN 13 9780538849487
- BindingPaperback
- Edition number3
- Number of pages876
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Book Description Dura. Condition: New. Dust Jacket Condition: Nuevo. No Aplica (illustrator). 3a. This introduction to marketing uses an integrated teaching/learning system organized around learning objectives which provides an organization for students. It includes a chapter on multicultural marketing and coverage of marketing for the small business. 2100 gr. Libro. Seller Inventory # 9780538849487LEA5089
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