Marketing Management Strategies, International Edition - Softcover

FERRELL/HARTLINE

Softcover

ISBN 10: 0538467444 ISBN 13: 9780538467445

Publisher: South Western College, 2010

Synopsis

Thoroughly revised and updated, MARKETING MANAGMENT STRATEGIES, 5e, International Edition continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, andfor the first timephotographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategieshelping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargonall in a succinct 12 chapters.

About this title

Review:

"The first book dealing with strategic marketing issues in combination with a strong 'how-to' focus. This comprehensive text is ideal for students who are already familiar with marketing instruments but have to prepare a marketing plan." (Dr Karel Jan Alsem, Associate Professor of Marketing, University of Groningen, The Netherlands -- Dr Karel Jan Alsem, Associate Professor of Marketing, University of Groningen, The Netherlands

About this edition

• Publisher: South Western College
• Publication date: 2010
• ISBN 10: 0538467444
• ISBN 13: 9780538467445
• Binding: Paperback
• Edition number: 5
• Number of pages: 768