This balanced, mainstream, beautifully written and totally up-to-date text is unrivalled in its ability to get students to see the connection between themselves and the social world. It teaches students how to think sociologically, not just what to think, and emphasizes the importance of diversity and a global perspective. It has been heralded for its inclusion of pop culture examples that instantly connect with today's students, and for its presentation of sociological concepts in a fresh, contemporary light.
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"Scholarly and engaging." "A well-organized, research-supported, inspiring and compelling up-to-date read." "Both a sound representation of the best traditions of sociology and an innovator in presenting new ways to think about and teach the material." "I find this text creative, interesting, and useful. I recommend the text for anyone in search of a cutting edge application to recent trends in society." "Let me congratulate Brym and Lie for their eloquent work! No sociologist can fail to be impressed by the clarity of the ideas expressed, the synthesis of relevant material, and the poignancy of the examples used."
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