Mass Media Research: An Introduction - Hardcover

Wimmer, Roger D.; Dominick, Joseph R.

3.42

100 ratings by Goodreads

9780534562748: Mass Media Research: An Introduction

Hardcover

ISBN 10: 0534562744 ISBN 13: 9780534562748

Publisher: Wadsworth Publishing Co Inc, 2003

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This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.

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Synopsis:

This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative, content analysis, survey research and experimental research. "InfoTrac College Edition" exercises reinforce students' learning.

"About this title" may belong to another edition of this title.

PublisherWadsworth Publishing Co Inc
Publication date2003
ISBN 10 0534562744
ISBN 13 9780534562748
BindingHardcover
Number of pages500
Rating
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  100 ratings by Goodreads

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9780534139629: Mass Media Research: An Introduction

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ISBN 10: 0534139620 ISBN 13: 9780534139629
Publisher: Wadsworth Publishing Co Inc, 1991
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