Media/Impact: An Introduction to Mass Media - Softcover

Biagi, Shirley

Softcover

ISBN 10: 0534504825 ISBN 13: 9780534504823

Publisher: Cengage Learning, 1980

Synopsis

This text begins with an overview of mass communication theory and a discussion of the three themes that are emphasized throughout: media as business, media and technological change, and media and political, social, and cultural institutions. It then explores each major medium and concludes with critical arguments about the overall effects of media today as well as economic, social, cultural, and political consequences of the media system on society and the world.

About this title

Review:

"I think this text is visually interesting, (with) a 'fun' approach."

About the Author:

Shirley Biagi is a professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish, and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. Along with Marilyn Kern-Foxworth, she is co-author of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA.

About this edition

• Publisher: Cengage Learning
• Publication date: 1980
• ISBN 10: 0534504825
• ISBN 13: 9780534504823
• Binding: Paperback
• Edition number: 3
• Number of pages: 416