Wheels Up: Airline Business Plan Development - Softcover

Wensveen, J. G.

Softcover

ISBN 10: 0534393543 ISBN 13: 9780534393540

Publisher: Brooks/Cole, 2004

Synopsis

Learn the fundamentals of strategic business planning as they apply to the airline industry with WHEELS UP: AIRLINE BUSINESS PLAN DEVELOPMENT. Focusing on issues of particular concern to airline professionals, this timely book covers such topics as flexibility in the current competitive environment, the importance of understanding the structural organization of an airline, and the considerations necessary when making any strategic decision. In addition, you are encouraged to consider current trends (post-9/11) and topics of special interest (cost-cutting, aircraft fleet management, and corporate structure) while learning the process of creating a successful business plan.

About this title

Synopsis:

Wensveen (airline management, Embry-Riddle Aeronautical University) describes the process of business plan development for airlines of all sizes, from single-engine, single-pilot operations to international jet operations, in this text for students, business professionals, and entrepreneurs. A sample business plan based on a theoretical passenger a

About this edition

• Publisher: Brooks/Cole
• Publication date: 2004
• ISBN 10: 0534393543
• ISBN 13: 9780534393540
• Binding: Paperback
• Number of pages: 218