Items related to International Marketing Management
This text provides coverage of the frameworks of marketing and also examines concepts from other disciplines such as accounting and finance. There is coverage of both Third World and developed countries to give students a more global perspective. This edition contains 22 medium length cases that describe unique decision situations in international marketing. These cases allow students to gain a managerial perspective and also encourage class discussion. This book should be of interest to international marketing courses for undergraduates of marketing and business.
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- PublisherThomson South-Western
- Publication date1987
- ISBN 10 0534078249
- ISBN 13 9780534078249
- BindingHardcover
- Edition number2
- Number of pages700
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International marketing management
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Kent Pub. Co
(1987)
ISBN 10: 0534078249
ISBN 13: 9780534078249
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International Marketing Management
Published by
Wadsworth Publishing Co Inc
(1987)
ISBN 10: 0534078249
ISBN 13: 9780534078249
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Hardcover
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Book Description Hardcover. Condition: VERY GOOD. 1987-02-19. Wadsworth Publishing Co Inc. 2Rev e. Hardcover. Book: VERY GOOD. 752pp. . Seller Inventory # NF-1022821
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