The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology) - Softcover

Zaller, John R.

Softcover

ISBN 10: 0521407869 ISBN 13: 9780521407861

Publisher: Cambridge University Press, 1992

Synopsis

Nature and Origins of Mass Opinion

About this title

Review:

'Zaller's volume is a giant step forward int he development of a systematic understanding of the dynamics of public opinion ... This is a splendid contribution.' Philip E. Converse, Center for Advanced Study in the Behavioural Sciences

'A model of what social science can be at its finest, The Nature and Origins of Mass Opinion reshapes the field in ways that will reverberate throughout the study of public opinion, elections, and the relationship between elites and the mass public for decades.' John Aldrich, Duke University

'Zaller's book is the most significant contribution to the scientific study of public opinion in alomost three decades.' Larry Bartels, Princeton University

Book Description:

This 1992 book explains how people acquire political information from elites and the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory to the dynamics of public opinion on subjects such as domestic and foreign policy, trust in government and racial equality, as well as voting behaviour in U.S. House, Senate, and presidential elections.

About this edition

• Publisher: Cambridge University Press
• Publication date: 1992
• ISBN 10: 0521407869
• ISBN 13: 9780521407861
• Binding: Paperback
• Number of pages: 382