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Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor - Softcover
In less than 15 years, Ben & Jerry's grew from an ice cream parlor in an abandoned gas station in Burlington, Vermont, to a publicly traded corporation with annual sales of over $100 million. And it did all this while remaining one of the most innovative, progressive and socially responsible businesses in the world. Photos.
"synopsis" may belong to another edition of this title.
About the Author:
Fred "Chico" Lager joined Ben & Jerry's in 1982 as general manager and became president and CEO. He resigned in 1991 but continued to serve on Ben & Jerry's board of directors. He lives in Williston, Vermont.
Synopsis:
Describes how Ben Cohen and Jerry Greenfield built a single ice cream parlor into an innovative, multi-million dollar corporation.
"About this title" may belong to another edition of this title.
- PublisherRandom House USA Inc
- Publication date1995
- ISBN 10 0517883708
- ISBN 13 9780517883709
- BindingPaperback
- Number of pages272
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