The Unpublished David Ogilvy - Hardcover

Raphaelson, Joel; Ogilvy, David

4.14

479 ratings by Goodreads

9780517566091: The Unpublished David Ogilvy

Hardcover

ISBN 10: 0517566095 ISBN 13: 9780517566091

Publisher: Crown Pub, 1987

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Presents memos, letters, speeches, papers, lists, and quotes regarding the author's successful career in advertising

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Review:

Praise for Confessions of an Advertising Man:

'Still fresh - full of pithy points about not only advertising but also business

(Evening Standard)

Ogilvy is the creative force of modern advertising (New York Times)

Small wonder that his staff treasured his sayings and could turn up memos decades later. Of what other company chief could that be said? (Yorkshire Post)

The Father of Advertising not only reveals much about his distinctive approach to his profession, but also offers a practical masterclass in clear English as a critical business tool. That it comes from a marketing man, a profession too often associated in the popular mind with obfuscation and misdirection, makes it all the more impressive. (Marc Sidwell City AM 2012-12-14)

The king of advertising dispenses sound sense (Robert McCrum Observer 2013-01-06)

Book Description:

The brilliant, private insights of the bestselling 'Father of Advertising', David Ogilvy

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