Wally Olins. On B®and. - Softcover

Wally Olins

Softcover

ISBN 10: 0500285152 ISBN 13: 9780500285152

Publisher: Thames and Hudson Ltd, 2004

Synopsis

Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success. Brands and branding are the most significant contributions that commerce has ever made to popular culture. But branding has now moved so far beyond its commercial origins that consumer response has entered uncharted territory. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them - and consumers buy into them.

About this title

Review:

'A genuinely compelling history of branding'
-- Rod Liddle, The Sunday Times

Synopsis:

Brands and branding are the most significant contributions that commerce has ever made to popular culture. But branding has now moved so far beyond its commercial origins that consumer response has entered uncharted territory. Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them - and consumers buy into them.

About this edition

• Publisher: Thames and Hudson Ltd
• Publication date: 2004
• ISBN 10: 0500285152
• ISBN 13: 9780500285152
• Binding: Paperback
• Number of pages: 256