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"Creative Strategy In Advertising" provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives students the necessary tools to create winning advertising strategies.
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- PublisherWadsworth Publishing Co Inc
- Publication date2007
- ISBN 10 0495096202
- ISBN 13 9780495096207
- BindingPaperback
- Number of pages336
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Creative Strategy in Advertising
Published by
Cengage Learning EMEA, Wadsworth
(2007)
ISBN 10: 0495096202
ISBN 13: 9780495096207
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Book Description Taschenbuch. Condition: Neu. Neu Neuware, Importqualität, , Sofortversand - Provides what students need to be successful as advertising professionals in a fast-changing media environment. This book focuses on the idea that good advertising always starts with an understanding of people and an awareness of their needs. It gives students the necessary tools to create winning advertising strategies. Seller Inventory # INF1000166566
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