Research Methods for the Behavioral Sciences - Softcover

Gravetter, Frederick J.; Forzano, Lori-Ann B.

9780495091455: Research Methods for the Behavioral Sciences

Softcover

ISBN 10: 0495091456 ISBN 13: 9780495091455

Publisher: Wadsworth Publishing Co Inc, 2005

Best-selling statistics author, Fredrick J. Gravetter, and co-author Lori-Ann B. Forzano have written a text for research methods that helps student see how interesting and exciting experimental and non-experimental research can be. Inviting and conversational, "Research Methods For The Behavioral Sciences, Second Edition" leads students through the research process from start to finish. Organized to match the research process, the text opens with tips and strategies for generating research ideas, moves to selecting measures and participants, and then offers an examination of research strategy and design.This step-by-step approach emphasizes the decisions researchers must make at each stage of the process. The authors' avoid a 'cookbook' approach to the facts by linking terminology with applied concepts; their 'lecture in a book' style makes the text accessible to students by emphasizing discussion and explanation of topics. Each chapter ends with a set of student exercises and activities.

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Review:

"The inclusion of definitions at the end of each section reinforces the information discussed in the narrative portions of the text. The chapter summaries, key words, and exercises give students the opportunity to clarify their understanding of the material covered in each chapter. The Infotrac Exercises are both unique and powerful in reinforcing the information in the text as well as providing students with an additional learning experience to develop additional skills such as literature reviews."

About the Author:

Lori-Ann B. Forzano is Professor of Psychology at The College at Brockport, State University of New York, where she regularly teaches undergraduate and graduate courses in research methods, learning, the psychology of eating, and statistics. She earned a Ph.D. in experimental psychology from the State University of New York at Stony Brook, where she also received her B.S. in psychology. Dr. Forzano's research examines impulsivity and self-control in adults and children. Her research has been published in the Journal of the Experimental Analysis of Behavior, Learning and Motivation, and The Psychological Record. Dr. Forzano has also co-authored RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, 5th Edition.

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