Items related to The Basics of Media Research
THE BASICS OF MEDIA RESEARCH provides an applied approach to research in mass communication with contemporary examples from media and market research and expanded coverage of focus groups and online methods of data collection.
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- PublisherCengage Learning
- Publication date1980
- ISBN 10 0495003565
- ISBN 13 9780495003564
- BindingPaperback
- Edition number1
- Number of pages496
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