Items related to Advertising (Made Simple S.)
Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.
"synopsis" may belong to another edition of this title.
- PublisherW.H.Allen & Co Ltd
- Publication date1973
- ISBN 10 0491006942
- ISBN 13 9780491006941
- BindingHardcover
- Number of pages331
- Rating
(No Available Copies)
Search Books: Create a WantIf you know the book but cannot find it on AbeBooks, we can automatically search for it on your behalf as new inventory is added. If it is added to AbeBooks by one of our member booksellers, we will notify you!
Create a Want