An Introduction to Public Opinion (Classic Reprint) - Hardcover

Childs, Harwood L.

9780484403993: An Introduction to Public Opinion (Classic Reprint)

Hardcover

ISBN 10: 0484403990 ISBN 13: 9780484403993

Publisher: Forgotten Books, 2018

Excerpt from An Introduction to Public Opinion

His volume is the outgrowth of a series of lectures constituting Ta part of a two weeks' course on public relations organized by the American Council on Public Relations and presented to groups of business men at Reed College, Portland, Oregon; Stanford Uni versity; and the University of Washington in Seattle, during the summer of 1939. They were also included in the short course offered by the Council in Milwaukee in February, 1940.

Public-relations problems are essentially public-opinion problems. Moreover, the academic student of public opinion soon discovers that those most realistically concerned with his field of study are men and women seeking to solve public-relations problems. Starting with the practical problems of public relations I have tried to show how a knowledge of public opinion will aid in their solution and what an understanding of public opinion involves.

The purpose of these lectures is twofold: (i) to present a theory of public opinion which will serve as a frame of reference for public Officials, political leaders, business executives, labor leaders, and group leaders generally who are today at grips with public - relations prob lems; (2) to clarify the meaning of such terms as public relations, public opinion, public interest, and propaganda, and to appraise the role of certain institutions and practices in the public-opinion arena. Special attention is given to public - opinion polls, public-opinion re search, current attempts to analyze propaganda, and the impact of foreign propaganda on the American scene. Some suggestions are offered for improving the functioning of public opinion in a democracy.

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